Unified appearance through repositioning
EDAG
Order situation
There was an inconsistent appearance in the various media, as well as the use of a wide variety of logos from different stages of development. These should be unified externally.
Project order
- Repositioning of the EDAG brand.
- Uniform, targeted appearance to the outside world.
- Optimal positioning of the engineer-developer vis-à-vis the automotive manufacturers.
- Workshop with value analysis in the area of recruiting and employer brand
- Include a recruiting strategy in the recommended action.
- Develop, implement and realize a recruiting campaign.
- Shaping a uniform brand presence from the mission statement to the advertising section and Internet presence to the trade fair stand.
- Develop a corporate identity manual as a benchmark for all corporate brands.
- Shaping a consistent brand presence from PowerPoint presentations to blogs, business cards, folders and annual reports.
Result
A high increase in the number of valuable unsolicited applications was observed. The overall design based on the brand positioning also resulted in more valuable, targeted applications from the appropriate specialist areas.
The customer
EDAG Engineering Group AG is an international engineering services group. Its expertise lies in the integrated development of vehicles and production systems, derivatives, modules and their optimization with more than 8000 employees at 30 locations worldwide.
Project order
- Repositioning of the EDAG brand.
- Uniform, targeted appearance to the outside world.
- Optimal positioning of the engineer-developer vis-à-vis the automotive manufacturers.
- Workshop with value analysis in the area of recruiting and employer brand
- Include a recruiting strategy in the recommended action.
- Develop, implement and realize a recruiting campaign.
- Shaping a uniform brand presence from the mission statement to the advertising section and Internet presence to the trade fair stand.
- Develop a corporate identity manual as a benchmark for all corporate brands.
- Shaping a consistent brand presence from PowerPoint presentations to blogs, business cards, folders and annual reports.
Result
A high increase in the number of valuable unsolicited applications was observed. Similarly, the overall design based on the brand positioning resulted in more valuable, targeted applications arriving from the appropriate departments.
EDAG Engineering Group AG is an international engineering services group. Its expertise lies in the integrated development of vehicles and production systems, derivatives, modules and their optimization with more than 8000 employees at 30 locations worldwide.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
