Order situation
There was an inconsistent appearance in the various media, as well as the use of different logos from different stages of development.
These were to be standardized externally.
Project order
- Optimal positioning of the engineer-developer vis-à-vis the automotive manufacturers.
- Workshop with value analysis in the area of recruiting and employer brand
- Development of recruiting strategy with recruiting campaign.
- Shaping a uniform brand presence from the mission statement to the advertising section and Internet presence to the trade fair stand.
- Develop a corporate identity manual as a benchmark for all corporate brands.
- Creation of PowerPoint presentations, blogs, business cards, folders and annual reports.
Result
A high increase in the number of valuable unsolicited applications was observed. Similarly, the overall design based on the brand positioning resulted in more valuable, targeted applications arriving from the appropriate departments.
The customer
EDAG Engineering Group AG is an internationally active group in the field of engineering services. Its expertise lies in the integrated development of vehicles and production plants, derivatives, modules and their optimization with more than 8000 employees at 30 locations worldwide.
Project order
- Optimal positioning of the engineer-developer vis-à-vis the automotive manufacturers.
- Workshop with value analysis in the area of recruiting and employer brand
- Development of recruiting strategy with recruiting campaign.
- Shaping a uniform brand presence from the mission statement to the advertising section and Internet presence to the trade fair stand.
- Develop a corporate identity manual as a benchmark for all corporate brands.
- Creation of PowerPoint presentations, blogs, business cards, folders and annual reports.
Result
A high increase in the number of valuable unsolicited applications was observed. Similarly, the overall design based on the brand positioning resulted in more valuable, targeted applications arriving from the appropriate departments.
EDAG Engineering Group AG is an internationally active group in the field of engineering services. Its expertise lies in the integrated development of vehicles and production plants, derivatives, modules and their optimization with more than 8000 employees at 30 locations worldwide.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
