Internal brand development with: Help for self-help

cedas GmbH

Order situation

The central preparatory measure for the establishment and further development of the brand was the organisation of joint workshops with the contact persons from the marketing department of cedas. Here, the foundations for the design of the brand story, brand steering wheel and all other marketing instruments could be laid.

Project order

Organisation of workshops: The corresponding steering committees were then generated from these workshops
Design of the website: Programming, Design, Content
Development of a brand story and a brand steering wheel
Design of a brochure (texts and content)

Result

Branding has been “internalised”, i.e. passed on internally. The customer has now taken essential aspects of the brand development into his own hands via the impulse of “help for self-help“.

The customer

Since the mid-2000s, cedas has been developing “forward-thinking” solutions for the metal, plastics and electrical industries. The company focuses on the areas of design (design studies, 3D models, assemblies and drawings), project management and calculation and serves customers from automotive and rail vehicle technology to mechanical and plant engineering and medical technology.

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Project order

Organisation of workshops: The corresponding steering committees were then generated from these workshops
Design of the website: Programming, Design, Content
Development of a brand story and a brand steering wheel
Design of a brochure (texts and content)

Result