Internal brand development with: Help for self-help
cedas GmbH
Order situation
The central preparatory measure for the establishment and further development of the brand was the organisation of joint workshops with the contact persons from the marketing department of cedas. Here, the foundations for the design of the brand story, brand steering wheel and all other marketing instruments could be laid.
Project order
- Organisation of workshops: The corresponding steering committees were then generated from these workshops
- Design of the website: Programming, Design, Content
- Development of a brand story and a brand steering wheel
- Design of a brochure (texts and content)
Result
Branding has been “internalised”, i.e. passed on internally. The customer has now taken essential aspects of the brand development into his own hands via the impulse of “help for self-help“.
The customer
Since the mid-2000s, cedas has been developing “forward-thinking” solutions for the metal, plastics and electrical industries. The company focuses on the areas of design (design studies, 3D models, assemblies and drawings), project management and calculation and serves customers from automotive and rail vehicle technology to mechanical and plant engineering and medical technology.
Project order
- Organisation of workshops: The corresponding steering committees were then generated from these workshops
- Design of the website: Programming, Design, Content
- Development of a brand story and a brand steering wheel
- Design of a brochure (texts and content)
Result
Branding has been “internalised”, i.e. passed on internally. The customer has now taken essential aspects of the brand development into his own hands via the impulse of “help for self-help“.
Since the mid-2000s, cedas has been developing “forward-thinking” solutions for the metal, plastics and electrical industries. The company focuses on the areas of design (design studies, 3D models, assemblies and drawings), project management and calculation and serves customers from automotive and rail vehicle technology to mechanical and plant engineering and medical technology.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
