Development of the key visual and design consistency
DIEHL Controls
Order situation
Sales and marketing at Diehl Controls were looking for ways to put the specifications of the newly created corporate design (derived from the Diehl-wide corporate identity) into practice more quickly and easily. This was especially true for the specifications that had to be included or implemented for the creation of image montages and PowerPoint masters.
Project order
- Creation of a new PowerPoint template based on the existing specifications
- Creation of fonts and icons for everyday use
- Creation of an arbitrarily selectable, multi-column design (increase of flexibility)
- Development of a key visual
Result
Soon after the creation we could already observe the first sales people using the modified template… great!
The customer
Diehl Controls is one of the world’s leading specialists in the development and manufacture of electronic assemblies, system components and drive converters for the household appliance industry and technology-related markets.
The corporate unit Diehl Connectivity Solutions (DCS) also develops hardware and software as well as front-end and back-end applications for the intelligent networking and control of industrial plants, energy management solutions and smart home products.
Project order
- Creation of a new PowerPoint template based on the existing specifications
- Creation of fonts and icons for everyday use
- Creation of an arbitrarily selectable, multi-column design (increase of flexibility)
- Development of a key visual
Result
Quickly after the creation, we could already see the first sales people using the modified template… great!
Diehl Controls is one of the world’s leading specialists in the development and manufacture of electronic assemblies, system components and drive converters for the household appliance industry and technology-related markets. The Diehl Connectivity Solutions (DCS) business unit also develops hardware and software as well as front-end and back-end applications for the intelligent networking and control of industrial plants, energy management solutions and smart home products.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
