Visibility doubled through targeted keyword placement
DAV Summit Club
Order situation
The website of the DAV Summit Club was no longer up-to-date in its functionalities. The site required a lot of maintenance and was rarely found by potential customers or interested parties.
Project order
- Revision of the Typo3 database. The database (more than 800 pages) was to be retained.
- Improvement of the maintainability, by “cleaning” the database and better newsletter connection.
- Complete relaunch of the website.
- Implementation as a Responsive solution.
Result
- The database could be slimmed down by 90 percent just by consistently cleaning up the data stock and corresponding functionalities – and that with consistently increased functionality.
- The stability of the website has been significantly increased, also from a security point of view.
- Through better linking and the use of appropriate keywords, the access numbers skyrocketed by 50 percent in a very short time.
The customer
As an internationally operating specialist tour operator and mountaineering school of the German Alpine Club, the DAV Summit Club is increasingly dependent on its presence on the web for its external impact and perception. From a certain point on, the website – especially in view of the growing competition – could no longer meet this demand.
Project order
- Revision of the Typo3 database. The database (more than 800 pages) was to be retained.
- Improvement of the maintainability, by “cleaning” the database and better newsletter connection.
- Complete relaunch of the website.
- Implementation as a Responsive solution.
Result
- The database could be slimmed down by 90 percent just by consistently cleaning up the data stock and corresponding functionalities – and that with consistently increased functionality.
- The stability of the website has been significantly increased, also from a security point of view.
- Through better linking and the use of appropriate keywords, the access numbers skyrocketed by 50 percent in a very short time.
As an internationally operating specialist tour operator and mountaineering school of the German Alpine Club, the DAV Summit Club is increasingly dependent on its presence on the web for its external impact and perception. From a certain point on, the website – especially in view of the growing competition – could no longer meet this demand.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
