Targeted keyword setting
doubles the visibility

DAV Summit Club

Order situation

The website of the DAV Summit Club was no longer up-to-date in its functionalities. The site required a lot of maintenance and was rarely found by potential customers or interested parties.

Project order

Revision of the Typo3 database. The database (more than 800 pages) was to be retained.
Improvement of the maintainability, by “cleaning” the database and better newsletter connection.
Complete relaunch of the website.
Implementation as a Responsive solution.

Result

The database could be slimmed down by 90 percent just by consistently cleaning up the data stock and corresponding functionalities – and that with consistently increased functionality.
The stability of the website has been significantly increased, also from a security point of view.
Through better linking and the use of appropriate keywords, the access numbers skyrocketed by 50 percent in a very short time.

The customer

As an internationally operating specialist tour operator and mountaineering school of the German Alpine Club, the DAV Summit Club is increasingly dependent on its presence on the web for its external impact and perception. From a certain point on, the website – especially in view of the growing competition – could no longer meet this demand.

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Project order

Revision of the Typo3 database. The database (more than 800 pages) was to be retained.
Improvement of the maintainability, by “cleaning” the database and better newsletter connection.
Complete relaunch of the website.
Implementation as a Responsive solution.

Result

The database could be slimmed down by 90 percent just by consistently cleaning up the data stock and corresponding functionalities – and that with consistently increased functionality.
The stability of the website has been significantly increased, also from a security point of view.
Through better linking and the use of appropriate keywords, the access numbers skyrocketed by 50 percent in a very short time.