Order situation
The aim was to increase visibility and brand awareness and to position the company profile more clearly. Several measures were developed to achieve this: a target group-specific LinkedIn workshop with implementation support, the development of a precise brand mission statement, an analysis and optimization of internal and external communication and training on the strategic use of LinkedIn as a sales channel.
Project order
Increasing visibility, boosting brand awareness and positioning the company profile more clearly – the following measures were developed to achieve these goals:
- A target group-specific LinkedIn workshop and implementation support tailored to the needs and the industry.
- An interactive workshop to develop a precise and meaningful brand mission statement.
- Analysis and optimization of internal and external communication and brand presence.
- Training on the basics and strategies to effectively use the LinkedIn platform as a sales campaign to approach customers.
- Practical recommendations for action to optimize personal profiles and the company website in the long term and to reach potential customers and regular customers
Result
The collaboration enabled the company to significantly increase its visibility and reach on LinkedIn. The newly developed brand mission statement now ensures clear positioning and consistent communication. Employees now use LinkedIn specifically to build networks and approach customers, while optimized profiles and a coordinated brand presence have sustainably improved perception and brand strength.
The customer
A medium-sized IT company based in Röthenbach a.d. Pegnitz / Nuremberg, specializing in DevOps as a Service and Managed Hosting. With their range of services, they position themselves as a competent partner that optimizes infrastructures, automates processes and efficiently manages IT environments – in a technologically driven and highly competitive industry.
Project order
Increasing visibility, boosting brand awareness and positioning the company profile more clearly – the following measures were developed to achieve these goals:
- A target group-specific linked workshop and implementation support tailored to the needs and the industry.
- An interactive workshop to develop a precise and meaningful brand mission statement.
- Analysis and optimization of internal and external communication and brand presence.
- Training on the basics and strategies to effectively use the LinkedIn platform as a sales campaign to approach customers.
- Practical recommendations for action to optimize personal profiles and the company website in the long term and to reach potential customers and regular customers
Result
The collaboration enabled the company to significantly increase its visibility and reach on LinkedIn. The newly developed brand mission statement now ensures clear positioning and consistent communication. Employees now use LinkedIn specifically to build networks and approach customers, while optimized profiles and a coordinated brand presence have sustainably improved perception and brand strength.
A medium-sized IT company based in Röthenbach a.d. Pegnitz / Nuremberg, specializing in DevOps as a Service and Managed Hosting. With their range of services, they position themselves as a competent partner that optimizes infrastructures, automates processes and efficiently manages IT environments – in a technologically driven and highly competitive industry.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
