Renewal of the brand identity
as an ongoing process

frei – Apothekenkosmetik

Order situation

In 2009, the previously successful brand presence is slowly showing “signs of age” and appeals to fewer consumers. frei wants to position itself in a more modern way in order to catch up with the market again – among other things with newly designed product ranges, print materials, film and web presence (several agencies are working together on the new frei image).

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Project order

Design of a new, fresher website that appeals to both customers and pharmacists (customer and dealer area with login).
Complete relaunch of the website.
Development of a new concept for the web presence, based on the traditional product free oil.
Organisation of a social media workshop and design of a free Facebook page.
Development of further communication tools such as online banners, newsletters and data sheets, special promotions such as competitions.
Renewal of the brand identity as an ongoing process.

Result

free presents itself fresher and more modern and benefits from growing popularity among customers and retailers.

The customer

Traditional manufacturer of high-quality and highly compatible cosmetic products for skin care. Company headquarters in Nuremberg.

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Project order

Design of a new, fresher website that appeals to both customers and pharmacists (customer and dealer area with login).
Complete relaunch of the website.
Development of a new concept for the web presence, based on the traditional product free oil.
Organisation of a social media workshop and design of a free Facebook page.
Development of further communication tools such as online banners, newsletters and data sheets, special promotions such as competitions.
Renewal of the brand identity as an ongoing process.