frei – Apothekenkosmetik

Renewal of the brand image

as an ongoing process

Order situation

In 2009, the previously successful brand presence is slowly showing “signs of age” and appeals to fewer consumers. frei wants to position itself in a more modern way in order to catch up with the market again – among other things with newly designed product ranges, print materials, film and web presence (several agencies are working together on the new frei image).

Project order

  • Design of a new, fresher website that appeals to both customers and pharmacists (customer and dealer area with login).
  • Complete relaunch of the website with a new concept
  • Organisation of a social media workshop and design of a free Facebook page.
  • Development of further communication tools such as online banners, newsletters and data sheets, special promotions such as competitions.
  • Exhibition stand with banners
  • Product assembly

Result

free presents itself fresher and more modern and benefits from growing popularity among customers and retailers.

The customer

Traditional manufacturer of high-quality and highly compatible cosmetic products for skin care. Company headquarters in Nuremberg.

frei - Apothekenkosmetik Logo

Project order

  • Design of a new, fresher website that appeals to both customers and pharmacists (customer and dealer area with login).
  • Complete relaunch of the website with a new concept
  • Organisation of a social media workshop and design of a free Facebook page.
  • Development of further communication tools such as online banners, newsletters and data sheets, special promotions such as competitions.
  • Exhibition stand with banners
  • Product assembly

Result

free presents itself fresher and more modern and benefits from growing popularity among customers and retailers.
frei - Apothekenkosmetik Logo

Traditional manufacturer of high-quality and highly compatible cosmetic products for skin care. Company headquarters in Nuremberg.

Brand personalities

B2B and B2C – from A to Z

Business vor Ort
EDAG

181 further references from various industries are available on request.