Creating a more transparent positioning with a fresh corporate design

King of Islands

Order situation

CERTA wanted a redesign of the complete brand design (corporate design). This included not only a complete signage system for the company’s own premises, but above all a rebuilding of the corporate publishing media and other marketing materials. Important factors for the client here were quality, general content orientation, but also a clear differentiation of the corporate design from the parent and sibling companies.

Cover page from the Certa Systems corporate design

Preview from the Certa Systems corporate design

Design for the Data sheets on various topics

Construction and holder for the RFID chip, lanyards and packaging

Designs for Mousepad, ballpoint pen, chocolate and gummy bears

Designs for Envelope, stationery, brochures and data sheets

Project order

Redesign of the complete print documents
Relaunch of the website: Design, programming, the content came from the customer.
New conception: exhibition stand
Redesign of all other marketing materials (stationery, business cards, etc.)

Result

The result was above all a much clearer, more transparent positioning of the IT company on the relevant industry markets, but above all also vis-à-vis the industry’s own competitors. With a fresh corporate design and a sharpened USP, it was possible to strengthen the communication between the company and its customers, but also between the employees within the company.

“We are more than satisfied with the cooperation with 2be. The work is delivered on time in high quality. Since 2be understands the CERTA business, the team is always able to be a sparring partner at eye level, generating many creative and goal-oriented ideas.” Andreas Schulz Marketing and Product Development CERTA Systems GmbH

The customer

As a small medium-sized, yet very powerful IT company, CERTA can rely on a pool of 30 to 40 highly qualified programmers. The most prominent topics here are machine communication and automation and digitisation solutions for companies in the tool and mould making sector.