Development of a brand identity
Advanced Breast CT (AB-CT)
Order situation
As a start-up in the medical technology sector, AB-CT already had rudimentary marketing equipment, including a logo, a website and a small-sized brochure. Based on this, a brand should be defined and further developed both internally and externally.
Project order
- The basis for this was provided by a joint workshop in which brand content and strategies were discussed and finally defined.
- Determining the tonality of text content and image worlds (content design)
- Internal brand development: design of marketing materials including advertisements, data sheets, letterheads, business cards and Power Point templates
Result
All essential prerequisites for the development of an own brand identity were created. From this point on, the customer took over himself!
The customer
AB-CT is a medical technology company in the field of diagnostic breast imaging solutions. It emerged in 2016 as a spin-off from the Institute of Medical Physics at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU). Today, the company employs 50 people who are driving the development of marketable solutions for female breast imaging diagnostics.
Project order
- The basis for this was provided by a joint workshop in which brand content and strategies were discussed and finally defined.
- Determining the tonality of text content and image worlds (content design)
- Internal brand development: design of marketing materials including advertisements, data sheets, letterheads, business cards and Power Point templates
Result
All essential prerequisites for the development of an own brand identity were created. From this point on, the customer took over himself!
AB-CT is a medical technology company in the field of diagnostic breast imaging solutions. It emerged in 2016 as a spin-off from the Institute of Medical Physics at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU). Today, the company employs 50 people who are driving the development of marketable solutions for female breast imaging diagnostics.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
