We were at the Nuremberg Entrepreneurs' Congress & New Year's Reception 2026 and gained valuable insights from the worlds of politics and business.

Nuremberg Business Congress & New Year’s Reception 2026

2 Min.

January 19, 2026 had long been circled in red for us – no wonder, after all, we were invited by the VR Bank to the Nuremberg Entrepreneur Congress & New Year’s Reception invited. An event that has been one of the most important formats for SMEs, innovation and regional economic power for years and traditionally brings together hundreds of decision-makers at NürnbergMesse.

And we can say: it was worth it.
In addition to many new contacts and some that we refreshed, there were plenty of inspiring perspectives directly from the stage. The congress is known for combining practical relevance with strategic foresight. The presentations and discussions provided exactly this mixture of “Ah, that’s right, you can do it that way” moments and tangible learnings.

The guests and speaker highlights included:

  • Markus Söder
  • Marcus König
  • Stefan Leitz
  • Bernd Krebs

The range of topics was broad: Company valuation, succession processes, innovation culture, economic resilience in SMEs – always with an eye on how to set up companies for the future in times of major change.

Fun fact about the trade fair: For years, the Nuremberg Business Congress has been a strategic start to the year where representatives from business, industry, politics and associations come together to exchange ideas. It is traditionally complemented by the New Year’s Reception, which deliberately focuses on networking.

“Showing strength in weak times” – a motto that remains

We were particularly impressed by the clear and honest contributions from Bernd Krebs on corporate culture and Josef Pickel on succession planning. Their common tenor: show courage when things get difficult – and keep your composure when uncertainty characterizes the market. An approach that not only suits us, but also the many medium-sized companies we work with on a daily basis.

Our conclusion

A strong start to a strong year. One thing is clear to us: 2026 will be a year full of creativity, joint projects and bold decisions.

Further impressions from the congress can be found on our Instagram channel: Nürnberger Unternehmer-Kongress

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
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