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Better 8 more meetings. Better safe than sorry.

3 Min.

“Let’s take another vote on this.”
“We should take all stakeholders with us.”
“We still need a jour fixe for this.”
“And a follow-up meeting afterwards.”

Sound familiar? Then you are not alone. Many companies discuss, coordinate, analyze and document. Presentations are created, appointments are coordinated and working groups are set up. Everyone is busy, everyone is working and yet often surprisingly little happens.

Three weeks later, the result often looks like this:

  • 47 Calendar invitations
  • 126 PowerPoint slides
  • 18 Protocols
  • 0 Decisions

When meetings replace decisions

Meetings are important. They create transparency, promote exchange and help to bring different perspectives together. But this is precisely where the danger lies: many companies no longer use meetings as a tool for decision-making, but as a substitute for decisions; instead of taking responsibility, discussions continue.

Instead of creating clarity, further coordination loops are planned, instead of defining a path, even more opinions are sought. The result: projects are delayed, employees lose motivation and important opportunities remain unused.

Many managers are waiting for the perfect basis for decision-making, all data should be available, every eventuality should be taken into account, everyone involved should be heard. But in a dynamic business world, perfection is often the greatest enemy of progress. A mediocre decision made today usually takes a company further than eight perfect meetings with no result, because decisions create movement. Decisions enable learning. Decisions provide insights that cannot be gained in a meeting.

Why companies drive in circles

Especially in times of digitalization, a shortage of skilled workers, rising costs and growing competitive pressure, companies cannot afford to wait weeks for decisions. If you are constantly discussing, you will end up going round in circles; if you make decisions, you will make progress. It’s not about acting rashly, it’s about creating clear responsibilities, shortening decision-making paths and designing processes in such a way that progress is possible.

In our day-to-day work, we see time and again that the real challenge is not a lack of knowledge – most companies know exactly what needs to be done. The problem is often unclear responsibilities, a lack of processes and too many levels of coordination.

This is exactly where modern process optimization comes in.

Those who define responsibilities, establish decision-making powers and make sensible use of digital processes create the basis for faster decisions and better results. Digital tools, clear workflows and transparent communication structures help to reduce unnecessary meetings and win back valuable time.

Just do it instead of endlessly discussing it

Change happens when people take responsibility and make decisions, so our recommendation is very clear:

Fewer coordination loops.
Fewer endless meetings.
More clarity.
More responsibility.
More implementation.

As a partner for digitalization, process optimization, sales and corporate development, we help companies to break down entrenched structures and regain their ability to act. Together, we analyse existing workflows, identify organizational roadblocks and develop practical solutions for faster decisions and more efficient processes.

Because in the end, it’s not the next meeting that brings progress.
But the next decision.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Nuremberg Business Congress & New Year’s Reception 2026

2 Min.

January 19, 2026 had long been circled in red for us – no wonder, after all, we were invited by the VR Bank to the Nuremberg Entrepreneur Congress & New Year’s Reception invited. An event that has been one of the most important formats for SMEs, innovation and regional economic power for years and traditionally brings together hundreds of decision-makers at NürnbergMesse.

And we can say: it was worth it.
In addition to many new contacts and some that we refreshed, there were plenty of inspiring perspectives directly from the stage. The congress is known for combining practical relevance with strategic foresight. The presentations and discussions provided exactly this mixture of “Ah, that’s right, you can do it that way” moments and tangible learnings.

The guests and speaker highlights included:

  • Markus Söder
  • Marcus König
  • Stefan Leitz
  • Bernd Krebs

The range of topics was broad: Company valuation, succession processes, innovation culture, economic resilience in SMEs – always with an eye on how to set up companies for the future in times of major change.

Fun fact about the trade fair: For years, the Nuremberg Business Congress has been a strategic start to the year where representatives from business, industry, politics and associations come together to exchange ideas. It is traditionally complemented by the New Year’s Reception, which deliberately focuses on networking.

“Showing strength in weak times” – a motto that remains

We were particularly impressed by the clear and honest contributions from Bernd Krebs on corporate culture and Josef Pickel on succession planning. Their common tenor: show courage when things get difficult – and keep your composure when uncertainty characterizes the market. An approach that not only suits us, but also the many medium-sized companies we work with on a daily basis.

Our conclusion

A strong start to a strong year. One thing is clear to us: 2026 will be a year full of creativity, joint projects and bold decisions.

Further impressions from the congress can be found on our Instagram channel: Nürnberger Unternehmer-Kongress

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn