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Rabbit Hole Group C-Level Meeting from September 21–23, 2025, in Vienna

Rabbit Hole Group: C-Level Power Days in Vienna!

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Once a year: All top decision makers of the Rabbit Hole Group around one table – across all departments. In 2025, the C-Level team is not only treating itself to exciting topics, but also a really nice location: Vienna! From September 21 to 23, there will be three days of discussion, planning and making the future.

Three days full of strategy, innovation and networking

The big issues are tackled in four crisp working groups:

  • Digitization and integration from top to bottom
  • Fresh distribution models
  • New AI targets that pack a punch

The message right from the start: tech topics are a must – especially now, when the economic situation demands smart decisions more than ever. Especially in the sales area the course is set for the future. Since November 2024 Matthias has been at the helm here – and is bringing a breath of fresh air.

His approach: “How do I build a sales strategy that really works in the age of AI?”

AI in sales: more output with less input

Because one thing is clear: AI is the number one topic in the sales department when it comes to achieving more output with less input. Now is the time to cleverly combine knowledge and tools – so that sales figures not only remain stable, but really increase.

Of course we will keep you up to date here as always and will report on the event in detail!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Cooperation between development and sales - From national to international positioning

Innovation & sales: international success together

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Success in innovation is primarily based on two pillars: the progress that the newly developed product brings with it and the sales channel that is used to consistently market the new product. The fact that many valuable innovation approaches in companies fall by the wayside is primarily due to the fact that sales and innovation do not communicate enough with each other.

Promoting synergies between development and sales

In order to pave the way here and to be able to transfer these into best-practice examples, we have set up our working group “Sales campaign in the innovation process“, we have brought together an exclusive group of participants from both the development and sales departments of various companies. Our basic topic:

How do we succeed – from the initial idea to the finished product – in making an innovation process as lean and targeted as possible through mutual communication and cooperation?

As part of a perspective event on October 23, 2024, the focus was primarily on the possibilities of such sales-innovation collaborations, especially from the perspective of globally operating companies. The questions we asked ourselves in this context covered a considerable range:

  • How can we – possibly from here – contribute to maximizing the promotion of innovation processes at other locations, including those abroad?
  • What processes need to be established there?
  • For example, how can the communication and social media channels there be opened up for this?
  • How can further progress be made within the company?

Successful results through joint solutions

The all-round positive: once again, all participants were able to benefit from the answers we came up with to these and other questions!

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Matthias Brinkmann, Head of Sales at Rabbit Hole Group

We are strengthening the sales division at Rabbit Hole Group

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And here we go again: As already reported, we have been a member of the Rabbit Hole Group since the middle of the year. Matthias is now also taking on the role of Head of Sales Department and, together with the entire 2be team, is bringing his many years of expertise and extensive experience in brand management to the “Sales” to optimize their customer relationships and sales processes. We pursue a strategic approach to offer customers not just products, but real solutions that create long-term added value. Matthias will play an active role in shaping the sales department, drawing on the expertise and creativity of 2be. In particular, the interdisciplinary cooperation between the two teams will ensure that customers receive individual support and the best possible service at every step of their journey.

Annual meeting in Belgrade

Back in September, Matthias attended the Rabbit Hole Group’s annual meeting in Belgrade, where he had the opportunity to familiarize himself intensively with the team and the strategic goals of the Rabbit Hole Group. This exchange not only strengthened the team spirit, but also forms a solid basis for future cooperation in the sales area.

Sales and marketing campaigns of the Rabbit Hole Group

Synergy effects for better service

The merger of the two teams has clear advantages: The Rabbit Hole Group benefits from the synergies created by the collaboration with 2be, and customers receive even more comprehensive support. From the initial consultation to the final implementation, we are at the customer’s side to successfully implement their projects with creative solutions and real added value. The close cooperation will further expand and strengthen our expertise in the sales area.

More knowledge – more opportunities for our customers

Thanks to the partnership between 2be and the Rabbit Hole Group, it is now possible to understand customer requirements even better and implement them precisely.

“We want to offer our customers the best possible service and the Rabbit Hole Group’s expertise takes this to a whole new level” – Matthias

With Matthias as the contact person in the sales department and the combined expertise of the 2be team, the Rabbit Hole Group is therefore excellently positioned to be able to respond to the individual needs of customers in the future and help them achieve sustainable success.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Digital sales tools and performance marketing with AI

Accelerating the sales of the future with AI and performance marketing

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The fact that the linking of sales work and AI tools is currently a hot topic was already evident from the lively participation in our first event and the feedback we received. This was more than just a good omen for a second event on the topic of “Accelerating digital sales with performance marketing and AI“, which was again held on October 9, 2024 in the co-working space “Oskar9” – and this time, too, with a high level of physical and mental participation. Achieving real progress in sales is always a highly relevant business topic, especially when the focus is on practice, as was the case here.

Successful kick-off event shows great interest

The combination of sales work and AI tools is currently a hotly debated topic, as the high level of participation and positive feedback at the first event showed. This response laid the foundation for a second event, which again focused on the topic of “Accelerating digital sales with performance marketing and AI”.

A real-life example was used to illustrate the sales activities of a manufacturer in the automotive industry with the use of performance marketing measures. The scope ranged from the acquisition of new customers via post and email to the design of search engine-optimized landing pages through to making appointments and sending out quotations.

Identify and use optimal sales channels

The decisive “competence” that performance marketing offers here is the identification of processes on the one hand and sales channels on the other, on which sales can develop optimally. Are we more likely to achieve our goal by using classic analog sales channels, or are social media channels, for example, particularly promising as a supplement or even as the main channel?

The subsequent discussion on the topic was equally focused on benefits and objectives. In particular, the additional AI tools that can be used today to enhance sales and increase turnover were discussed.

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn