When a logo says more than 1000 words
The parish “Evangelisch am Schmausenbuck” has a new logo – and it is much more than just a pretty picture. It is the visual result of a creative process that makes the identity, values and future vision of a congregation visible. Together with a great student creative team – Hanna, Linda and Joana – we at 2be were able to develop this visual identity. The result is more than just a logo: a strong symbol of community, change and faith.
For us as brand makers, a good logo is not just design. It translates values, generates recognition and creates trust – at first glance.
This is a special task, especially for a church congregation: How do you make faith visible? How do you show openness, solidarity and modernity in a clear, simple form? These are precisely the questions we explored together with the team.
Co-creation instead of briefing
It was clear from the outset that this project thrives on genuine collaboration. That’s why we deliberately kept the process open. The student team – Hanna, Linda and Joana – developed ideas, took feedback on board and created a logo in several stages that everyone could support. We are particularly proud of how much professionalism and creative clarity the three of them brought to the table. Joana had already completed her media design studies at the time, while Linda and Hanna were still studying. Together they complemented each other perfectly.
A strong logo speaks immediately – even before any text or explanation follows. It conveys values, emotions and the character of a brand or organization. The clear, geometric shape of the “Evangelisch am Schmausenbuck” logo stands for structure and modernity. The choice of color shows: This is where new beginnings and tradition meet.
One of the most exciting questions in the design process was the choice of color. Why purple? Because it has tradition as a “church color” and at the same time radiates emotional depth. In combination with bold color accents, the result is a color scheme that embodies freshness, openness and change – in keeping with the spirit of the church.
Rethinking the church – also in design
What does “church” mean for young people today? For Hanna, it is a place of community and reflection – but also a space for innovation. The new logo was intended to express precisely this connection between past and future. A successful example of how design becomes a dialog between tradition and zeitgeist.
Conclusion: A logo that is more than just beautiful
The new logo of “Evangelisch am Schmausenbuck” shows how visual identity strengthens modern communication – also (and especially) in the church sector. We at 2be markenmacher are proud to have accompanied this creative process – from the initial idea to the finished symbol.
Curious now?
Our contact persons will be happy to help:
Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
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