Posts

Live analysis and optimisation of a website

Website checks and more: Into the new year with momentum!

/in , /by
2 Min.

The new year brings fresh energy – and why not start right away with measures that offer real added value? Our online meeting on the topic of website checks, which took place on Thursday, December 12, provided successful inspiration for this. The response was so positive that we are sure of it: 2025 is literally calling out for a new edition!

Why website checks are a must

Regular website checks are actually a basic requirement for anyone working in sales or marketing. But hand on heart – how often do you actually think about it? Our event with “Full Stack Web Developer” Alexander Bader showed impressively why it is worth not putting this point on the back burner. Because it’s not just about technical details, but also about real success stories that can be created right before your eyes. Together with our expert, we took a live look at a selected WordPress website. We went through the check process step by step, presented our tools, defined requirements and demonstrated the system of a professional website check. No question was left unanswered – and we were even able to fix minor problems directly.

Impressive results in just two hours

The results? Simply amazing! Within two hours, not only was the website noticeably optimized, but it also became clear that such checks are far more than just an annoying compulsory exercise. With the right approach, they can be really fun – and deliver a real sense of achievement.

Fresh motivation for 2025

We are starting the new year with this momentum and look forward to more inspiring events. True to the motto: See you in 2025!

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

AI-supported sales training: Autodidactic learning of the future

AI-supported sales training: passing on knowledge and optimizing skills

/in , /by
2 Min.

Artificial intelligence (AI) is now being used in numerous areas to support sales. These include the design and production of sales materials and the use of versatile software tools that support sales staff in their customer relationship management (CRM) or in the area of project and schedule management.

AI in sales training: a new approach

A relatively new area of application for AI is its use in sales training. Here, AI is specifically designed to support sales staff in their core communicative tasks. How such AI-supported training can look in practice was the topic of an online event hosted by 2be_die markenmacher together with BWV Nordbayern-Thüringen on October 23. Chris Sander, Creative Leader at the Akkodis Group, and Max von Retorio were invited as experts. The presentations initially focused on how the content flow between sales and customers can be improved with the help of AI tools such as ChatGPT or Midjourney. These tools expand the possibilities of sales in the creation and management of content by efficiently generating texts and supporting creative processes. For many participants, this was an opportunity to build on existing knowledge and expand it with new approaches.

Retorio and Synthesia: innovative AI training solutions

It became particularly exciting when Max used practical examples to show how programs such as retorio can be used in combination with Synthesia. These tools make it possible to create avatars that analyze your own sales activities. Gestures, facial expressions and voice are scrutinized in order to make targeted improvements. These innovative training methods create real added value for sales staff, allowing them to receive practical and individual training. One highlight of the event was the demonstration of how companies can use AI software to preserve the knowledge and years of experience of proven sales staff and pass it on to the next generation. The programs can be used not only to train communication skills, but also to pass on tips and strategies from experienced colleagues to successors in the form of avatar coaching. This makes it possible to practise directly on potential customers in an interactive speech-and-response scenario.

Conclusion: AI as the key to sales optimization

The combination of proven sales methods and modern AI solutions offers companies a real competitive advantage. From content flow management to individual training with avatars – AI helps to pass on knowledge, expand skills and sustainably optimize sales. Events like this illustrate the potential of AI-supported training and how companies can benefit from it.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn