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14th Nuremberg Foundation Day – A Conversation with Eileen

14th Nuremberg Foundation Day: Finally, Faces Instead of Letterheads

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Why We Went Home with Full Hearts (and Full Notebooks)

On July 23, 2026, it was that time of year again: The 14th Nuremberg Foundation Day brought together our city’s foundation community, and we at 2be were right in the thick of it. Eileen and Matthias spent the day with the Foundation Council and are bringing back plenty of impressions, insights, and ideas.

Nuremberg – A City of Foundations

Did you actually know that Nuremberg has more foundations per capita than most other cities? This is no coincidence: historically, Nuremberg has always been a city of foundations. But what impressed us most is how vibrant this tradition remains to this day. The foundations are constantly adapting to the current needs of the city and its people. We were able to experience this very diversity firsthand at Foundation Day: from culture and social services to projects promoting integration. The motto “We Together” wasn’t just a nice phrase hanging in the air—it was truly brought to life that day.

And that’s exactly what made the day so special for us: We finally got to meet the foundations in person—not via email, not over the phone, but face to face. This naturally led to much deeper conversations. We met numerous volunteers and realized once again just how much of a difference it makes to simply be there in person. The atmosphere was warm; it was incredibly easy to strike up a conversation, and the discussions were open and honest—that’s what makes networking so much fun!

The best part for us was the feeling of being surrounded by so many like-minded people who all want the same thing: to do something good.

The event was also impressive in terms of content. The foundations did a great job of introducing themselves and their work, and the keynote speaker, Mr. Lange, gave a wonderful speech on the topic of democracy that still resonates with us today. But despite all our enthusiasm, we also noticed a few challenges—and that’s exactly what we’d like to discuss honestly:

Too much paperwork, not enough networking

Many foundations spend an enormous amount of time on administrative tasks. That’s time that’s then taken away from what matters most: relationships with people, supporters, and partners.

Communication isn’t everyone’s forte, and that’s okay. Since most people who work with foundations do so on a volunteer basis, they are understandably not communication professionals, so many questions came up:

  • How do I reach people?
  • How can I make our work more visible?
  • How do I build a sponsor base?
  • How can I get support?

This is exactly where we see ourselves as 2be: We can answer these questions and build these bridges. Our idea: to build a group that guides and supports foundations on precisely these issues.

An impressive backdrop, impressive figures: There are 279 foundations in Nuremberg—that’s 52.7 per 100,000 residents, significantly more than the state average.

The Desire for Greater Connection

One wish came up repeatedly in many conversations: The foundations would like to network with one another even more closely, and there was a clear suggestion for the next Foundation Day: In addition to the presentations, it would be great to have more workshops—formats where participants can work together on specific issues.

We already have some topics in mind:“How do I build relationships with sponsors?” or“How do I get support?”—workshops that we at 2be would be happy to help organize.

For us, the 14th Nuremberg Foundation Day was much more than just an event; it was a place for connection, inspiration, and honest conversations. Nuremberg’s foundation community is diverse, dedicated, and full of passion. And it can become even stronger if we work together to improve communication and networking.

We look forward to helping make that happen—and we’ll see you at the next Foundation Day!
More photos from the 14th Nuremberg Foundation Day can be found here.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Student Jette during her internship week at 2be_die markenmacher – portrait photo with the caption "Internship week at 2be."

My first internship at 2be_die markenmacher

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Hello 😊 I’m Jette and I’m in year 9 at Johannes Scharrer High School in Nuremberg. This year was something very special for me: my very first internship – and I was able to do it at 2be_die markenmacher! I was really excited to see what awaited me in a marketing and branding agency. And I can already say that it was much more varied than I had imagined.

I was able to get a taste of design right at the beginning. Together with Kati and Hanna, I learned how important colors, fonts and images are – and that there is a lot of planning behind a seemingly “simple” flyer.

My highlight:

I was allowed to design my own flyer! From the idea to the layout to the finished design – I got to see step by step how something like this is created. I’m really proud of my result and am already looking forward to showing it to my family at home.

Another highlight was that Matthias took me to a customer meeting. There I was able to see how an initial prospect can become an employee. I found it particularly exciting to see how much planning, structure and good communication there is behind such a process.

Kati, Jette and Hanna

My conclusion

During my internship, I not only learned a lot of new things in the field of design, but also gained exciting insights into marketing and communication. I was able to experience real work processes and understand how an initial idea develops into a concrete project. I was particularly impressed by how creative, versatile and varied the work in a marketing agency is.

A big thank you to the entire team at 2be_die markenmacher for allowing me to have this experience – and for taking the time for me.

Your Jette

—

PS from 2be: Dear Jette, we were very pleased that you spent your internship week with us! 🙂 You really impressed us with your enthusiasm and self-confidence. We wish you continued success at school – and if you decide to take this path in a few years’ time, we will be happy to keep a place open for you at 2be.

Your 2be team

We've moved! Discover our new offices at Nuremberg Seelevel, flexible coworking, prime location, and perfect public transport connections.

Successful move: Welcome to the new 2be office at Nuremberg Seelevel!

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It has now been a good four months (as of January 2026) since we at 2be_die Markenmacher took down our tents at Ostendstraße 181 and moved to Dr.-Carlo-Schmid-Straße 200 have pitched a new one. Our conclusion? We are more than happy and officially in Nuremberg Seelevel arrived!

Flexible working thanks to smart coworking concept

One of the main reasons for our positive conclusion is the well thought-out and ambitious coworking concept of workspaceIn GmbHour landlord. In addition to our two permanently rented offices, we can flexibly book additional workspaces or presentation rooms on a daily basis if required. Perfect for customer meetings, workshops or joint project work directly on site.

The best thing about it: this flexible model is ideal for our modern working day – whether office, home office or hybrid. Work where others relax. Our new office is located in the middle of a quiet residential area right next to Lake Wöhrder See. A real plus for creative breaks and fresh thoughts. We can also use the outdoor facilities, and one thing is already certain: barbecues in the garden will be a must in summer!

Easily accessible, even without a car

Not only we, but also our customers benefit from the excellent public transport connections. Bus route 49 and several streetcar lines stop virtually right outside the door. And as the icing on the cake: the gastronomic offerings in the area are really impressive. Not everything is perfect (yet): the parking situation and ease of finding the office entrance could be a little better. But don’t worry, we will remedy this and will soon provide clear information and a map on our website.

Fancy a visit?

We look forward to seeing you – come along, take a look at our new premises and let’s get projects moving together!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Gesammelte Weihnachtspäckchen in der offiziellen Sammelstelle 2be.

Christmas parcel convoy 2025: a quarter of a century of solidarity in action

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The Christmas parcel convoy 2025 is behind us – with 151,576 lovingly packed Christmas parcels, the convoy set off for Eastern Europe at the end of November. It was the 25th trip since the campaign began in 2001.

Here in Nuremberg, we also helped out diligently. We at 2be have been an official contact point for the Christmas parcel convoy for many years – and in 2025, we once again collected numerous gifts. Many families, children, groups and individuals packed and dropped off parcels to show that sharing brings joy. Every single gift represents time, thought and a lot of heart.

This year, a total of 250 volunteers were on the road with 37 trucks, five coaches and several cars. The trip took them to Bulgaria, Moldova and Romania – including Albania for the first time. Ukraine remained part of the campaign despite the difficult situation. On site, the parcels were handed over directly to the children in schools, communities and social institutions – supported by local helpers. It is precisely these personal handovers that make the convoy so special.

More than just numbers

Of course, the figures are also impressive: Over two million Christmas parcels have been donated by children and families from Germany since 2001. But there is a story behind every number. Behind every parcel is a person who has thought of someone else. Or as Nadine Alder, honorary managing director of the convoy, puts it in a nutshell:

“Behind every parcel is a family, a child and a thought of sharing. The convoy shows how much togetherness is created when people stand up for each other.”

Encounters that last

What started out small 25 years ago is now one of the largest purely voluntary gift campaigns in Germany. Over the years, genuine friendships have developed in many regions of Eastern Europe. The helpers repeatedly report warm hospitality, gratitude – and moments that you never forget: when children open their parcels and everything else fades into the background for a moment.

We would like to thank everyone who took part again this year – especially all the supporters here in Nuremberg. The Christmas parcel convoy 2025 has shown: Together we can achieve more than we often think. 🎁✨

More pictures and first impressions from this year can be found on Facebook, Instagram and on the website:
weihnachtspaeckchenkonvoi.de
instagram.com/christmas-package-convoy
facebook.com/weihnachtspaeckchenkonvoi.de

 

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

XXL foosball table at the Foosball Cup 2024 in Nuremberg

Foosball Cup in Nuremberg – An evening full of team spirit and commitment

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Nuremberg – An exciting evening for sports enthusiasts and entrepreneurs: for the ninth time, one of the longest table football tables in the world was set up in the main branch of VR Bank Metropolregion Nürnberg. The annual foosball cup organized by Unternehmer ORANGE attracted around 150 guests from the worlds of sport and business to the 12.26-metre-long table – all for a good cause.

3,000 euros for a good cause

Thanks to entry fees and donations, a total of 3,000 euros was raised this year, which was handed over to the Barmherzige Brüder Gremsdorf disability charity. This impressive sum underlines the community spirit of the event and the great willingness to do something good. Six teams from the region took part in the tournament, including the defending champions Team Handwerk, the Nuremberg Chamber of Industry and Commerce, the HC Erlangen handball team, Post SV Nürnberg, the hosts Tullnau Kickers from VR Bank Metropolregion Nürnberg and the members of Unternehmer ORANGE, the initiator of the evening.

Action-packed games and special rules

The games offered action-packed matches in which the extraordinary XXL table football provided thrills. In each round, 30 balls were put into play at the same time, including five colored balls with which the teams could score extra points. Yellow balls counted for five points, the red one for ten. These special rules made for heated duels not only in front of the goals, but also in midfield, where the players gave their all to get the red ball into the opponent’s goal as quickly as possible. In the final, Post SV Nürnberg beat Tullnau Kickers with aplomb and secured the coveted challenge cup. Third place went to Team Handwerk, ahead of entrepreneurs ORANGE. HC Erlangen beat IHK Nürnberg in the match for fifth place.

XXL foosball table at the Foosball Cup 2024 at VR Bank Nuremberg

Focus on fun and social commitment

For everyone involved, the focus was on having fun, as Sabine Michel from smic! , organizer of the tournament, emphasized:

“The fun of all the players, a relaxed evening with colleagues and friends is a great experience for everyone. The fact that 3,000 euros were raised in the end beats everything! “

Together with Dirk Helmbrecht, Chairman of the Board of Management of VR Bank Metropolregion Nürnberg, she presented the donation cheque to the Barmherzige Brüder disability charity in Gremsdorf. In addition to the XXL foosball table, the facility’s workshops also produce numerous classic foosball tables that are used in many youth clubs, clubhouses and other facilities in the region – a prime example of successful integration and social commitment.

An evening full of enthusiasm and community

Matthias was also there that evening and was able to experience the impressive games live. He was impressed by the community and the commitment of all participants.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn