Tag Archive for: Matomo

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Google Analytics 4 vs. Matomo: Our event and the relevance of web analytics

01.07.2024/in Hybrid fairs - online and on site, latest news/by Matthias Brinkmann

How important is website tracking for lead generation? If you look at the lead and conversion rates of most websites, this question becomes superfluous. It’s easy to get started: create […]

Matomo vs. Google Analytics 4: Which is better?

30.06.2023/in Digital Routine, latest news/by Katharina Zauner

Online marketing without measurable data? Unimaginable! Whether insights into buying behavior, visitor numbers or dwell times – web analytics tools provide all the important information for process optimization in marketing. […]