“Spring cleaning” at the begin of the new year? Absolutely!
Of course, the begin of the new year is well before the actual spring. But that’s exactly why it’s the perfect time for a little (or big) spring clean: in the office, on your desk and, above all, in your head. More freshness, more clarity, more transparency. Out with the old, in with inspiration. Sounds good? It is.
Honest, open and also unsparing
Our tip: The more honestly you approach your personal or corporate spring clean, the more effective it will be. Trust your own judgment and decide what is really relevant, effective, authentic and useful without glossing over, glossing over or dramatically condemning.
For example, we have rediscovered our 15-year-old brand wall. Old? Yes. Analog? Yes. But: extremely effective when it comes to making brands tangible and alive. Our Instagram recruitment campaign from last year, on the other hand, was completely different: super contemporary but ultimately unsuccessful. And that’s what counts. If it doesn’t work, it can go. A real highlight, however, was our return to trade fairs. For us, they have once again become the top location for personal sales work. Small recommendation cards + business cards = big effect. The result? Lots of appointments, lots of conversations, lots of new input. Effective. Approachable. Human.
Rethinking old things
And the best thing is that what didn’t work in 2025 can suddenly take off again in 2026.
So: try out the old in a new way. Boldly testing new things, staying authentic, remaining effective – that’s the motto!
Curious now?
Our contact persons will be happy to help:
Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
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