It-sa 2026: Between large exhibition booths, exciting conversations, and plenty of AI
Three days filled with discussions, new connections, and exciting experiences: The it-sa Expo&Congress 2026 in Nuremberg has once again demonstrated just how important IT security, digital sovereignty, and artificial intelligence have become for businesses. For us, Matthias Brinkmann was there and, together with our partners from the Rabbit Hole Group , experienced two action-packed days at the trade show.
Anyone who attended it-sa couldn’t help but notice the sheer scale of the event: massive exhibition booths, screens several meters high, contests, giveaways, and food options at almost every turn. From popcorn to goulash to freshly brewed coffee, there was something for everyone. The exhibitors came up with all sorts of creative ways to attract the attention of the numerous visitors. What particularly struck Matthias as positive was how open people were. Despite the hustle and bustle, visitors were extremely willing to talk and showed genuine interest. Initial contacts quickly developed into in-depth conversations with decision-makers and representatives from well-known companies.
Together with the Rabbit Hole Group, we were at the joint booth of Climb Channel Solutions in Hall 7. In addition to Climb and the Rabbit Hole Group, Comcrypto, Datadobi and Canonical Ubuntu will be present at the booth.
Our discussions focused primarily on specific applications of artificial intelligence. How can companies effectively integrate AI into their existing processes? Which applications are already working in practice? And how can initial ideas be developed into actual, productive solutions?
Thanks to the combined expertise within the Rabbit Hole Group, we were able to bring different perspectives to the table and demonstrate just how diverse the opportunities are for companies. We were particularly pleased with the numerous qualified contacts we made and the high level of interest in concrete solutions.
Together at the booth and beyond
In addition to conversations with trade show visitors, the exchange among the partners was also a real highlight. The co-exhibitors had already met the night before at the Tucher-Bräu Pubthe night before to get to know one another in a relaxed atmosphere and get in the mood for the days ahead.
Even during the trade show, the atmosphere at the joint booth was marked by mutual support, interesting discussions, and an open exchange of ideas. The group dinners provided an additional opportunity to strengthen relationships and develop new ideas.
A special thank you goes to Martin Pichler and Christian Höhmer from Climb Channel Solutions for organizing the event and for the great collaboration. We’d also like to thank all our fellow exhibitors and partners who helped make these trade show days a success.
it-sa 2026 demonstrated that, despite all the technical innovations and elaborate trade show displays, one thing ultimately matters most: personal interaction. We’re taking away many exciting insights, valuable contacts, and new ideas. In particular, the openness of the visitors and the spirit of partnership made this trade show an all-around positive experience for us.
We look forward to continuing the contacts we have made and putting new ideas into practice together with our partners.
Intrigued?
Our contact persons will be happy to assist you:
Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
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