3 Min.

A brand needs leadership. Not just in the traditional sense from the perspective of sales, research or corporate culture. A strong hand is also needed for the visual and content-related examination of the company’s communication as a whole. Here, the guiding principles of uniformity, understanding of values and brand message are paramount. This is because it provides clear rules for the often self-interpretative approaches of sometimes more, sometimes less motivated employees. What better medium for this than the Corporate Identity Guide with its focus on corporate design, corporate behavior and corporate communication.

2be brings the experience and delivers results

Thanks to our many years of experience in the field of corporate communications, we are able to serve companies of every class and industry ( Elma, EDAG, OECHSLER, CERTA Systems, HumanOptics or Holding AG – to name just a few). Whether a “light” 8-page document or a 100-page manifesto – we know both: the advantages and the areas of application. And what is even more important: we know where we can relieve customers of a great deal of work when creating such projects.

Companies or institutions that do not treat their “corporate design (corporate communication) manuals” as “living organisms” will be left behind in their individual brand development with only a short delay.

The reason is simple

New developments in the field of marketing tools, but also current content trends, are not taken into account in this way, and the associated questions remain unanswered. In worse cases, it will also happen that new applications added to the marketing canon are not accepted internally because there is no corresponding solution.

In order to design the brand setting in such a way that it also fits in with this ongoing development, the decisive CD manual with its binding guidelines should always be available in digital form; in this way, it can be constantly updated or modified if necessary. The internal cloud forms an optimal “database” for the templates and content to be used. This means that the necessary files can be downloaded via a link and do not have to be sent in a time-consuming process.

In order to be able to record and incorporate ongoing updates: Brand workshops held every six months or every six months provide an ideal basis for this. On these occasions, it is important that all key stakeholders come together so that all essential new information can be evaluated and appropriate decisions made!

Some of our references on this topic:
Elma
WBG Nuremberg
Oechsler AG
CERTA Systems
HumanOptics Holding AG

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
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