Innovation & sales: international success together
Success in innovation is primarily based on two pillars: the progress that the newly developed product brings with it and the sales channel that is used to consistently market the new product. The fact that many valuable innovation approaches in companies fall by the wayside is primarily due to the fact that sales and innovation do not communicate enough with each other.
Promoting synergies between development and sales
In order to pave the way here and to be able to transfer these into best-practice examples, we have set up our working group “Sales campaign in the innovation process“, we have brought together an exclusive group of participants from both the development and sales departments of various companies. Our basic topic:
How do we succeed – from the initial idea to the finished product – in making an innovation process as lean and targeted as possible through mutual communication and cooperation?
As part of a perspective event on October 23, 2024, the focus was primarily on the possibilities of such sales-innovation collaborations, especially from the perspective of globally operating companies. The questions we asked ourselves in this context covered a considerable range:
- How can we – possibly from here – contribute to maximizing the promotion of innovation processes at other locations, including those abroad?
- What processes need to be established there?
- For example, how can the communication and social media channels there be opened up for this?
- How can further progress be made within the company?
Successful results through joint solutions
The all-round positive: once again, all participants were able to benefit from the answers we came up with to these and other questions!
Curious now?
Our contact persons will be pleased to help you:
Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
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