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We take over the social media lectureship at Ansbach University of Applied Sciences!

Social media expertise meets university teaching: 2be launches

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From the summer semester 2025 onwards, the University of Applied Sciences in Ansbach fresh social media wind! We, 2be die_markenmacher, are taking over the lectureship for social media and thus bringing our concentrated practical experience into the lecture hall.

Matthias Brinkmann as a lecturer – with a wealth of experience

The course will be led – at least on the front line – by our Managing Director Matthias Brinkmann. As an experienced lecturer, among others at the Technical University of Nuremberghe not only brings in-depth knowledge, but also real insights from the field. But we’re not just relying on a one-man show: other experts from our 2be team will also be passing on their know-how. After all, social media is a broad field – and we want to offer students the full spectrum!

Practice instead of dry theory: this is our teaching concept

Our focus is on practical knowledge transfer. Sure, there has to be a bit of theory – but we don’t just want to talk about social media, we also want to bring it to life! In interactive workshops, students learn how to strategically set up social media channels and feed them with relevant content.

In addition to traditional platform strategies, current trends such as artificial intelligence and data-driven marketing will also play a role. After all, social media has long been about more than just posts and likes – it’s about reaching the right target groups and generating real sales. This is exactly what we want to work on together with the students.

Let’s connect: Shaping the future of social media marketing

With our lectureship, we not only want to impart knowledge, but also train the next generation of social media professionals. Who knows – maybe the next big digital marketing campaign will be born here?

We are looking forward to an exciting time at Ansbach University of Applied Sciences!

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Colourful, abstract shapes and symbols that represent different logos and brand styles

“Branded House” or “House of Brands”: The strong brand wins!

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Whether “branded house” or “house of brands“: when companies merge or are acquired, this always has a major impact on the brand strategy. These transitional phases are crucial and require a sure instinct, good advice and smart decisions.

At 2be, we are here to do just that – whether you want to unify your brand or consciously diversify it.

Such decisions require a mixture of caution and strategic foresight. Established and successful brands in particular should not simply be lumped together – that would be like painting over a valuable work of art without thinking. Even with a “branded house” strategy, in which all brands are brought under one strong umbrella, things can get tricky if the main brand is not positioned correctly.

Beware of brand loss: Why standardization is not always the right way to go

There are cases in which a strong umbrella brand does more harm than good if it does not have the same core competencies as the existing brands. On the other hand, the “House of Brands” approach requires a clear strategy to ensure that the individual strengths of the individual brands are brought to bear – after all, they are often the sales drivers and reach guarantors.

With the “House of Brands”, the focus is on the individual brands, each of which has a strong position in the market. For this to work, you not only have to recognize their strengths, but also make targeted use of them. This will keep your brand landscape colorful and successful! With over 20 years of experience in brand consulting and operational brand management, we are exactly the right partners to accompany you on this path.

Whether “Branded House” or “House of Brands” – we are at your side with advice, action and creative ideas. Let’s get to work together to make your brand even more successful!

Curious now?

Our contacts will be happy to help you: Matthias Brinkmann +49 (0)911 / 47 49 49 51 brinkmann@twobe.deLinkedIn