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Lead Generation at RETTmobil: 2be on the Job for Ergo-Tec Medical

2be at the RETTmobil for Ergo-Tec – lead generation between blue lights, the smell of burgers and exciting conversations

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3 Min.

Some appointments start out very relaxed. And then there are appointments like the RETTmobil. Lots of traffic, full roads, lots of hustle and bustle – the journey there was definitely a tough one. But: we arrived, got our bearings, took a deep breath – and were right in the thick of things.

For Matthias, the assignment at the RETTmobil was even a bit of a home game. As a native of Fulda, he was of course very familiar with the region. The site itself was not unfamiliar territory either: the former airfield and military site has its very own character with its special atmosphere. And when everything takes place between huge exhibition tents inside and out, the whole thing takes on a very special exhibition vibe. Our mission? To actively make contacts for Ergo-Tec Medical, hold talks and tap into new potential for lead generation.

Who is Ergo-Tec?

Ergo-Tec Medical develops sophisticated solutions for everyday medical and ergonomic work. The focus is on products that make workstations more functional, efficient and user-friendly – especially where reliability and ergonomics are crucial. These solutions are aimed at exactly the right target group, particularly in the field of emergency services, medical facilities and specialized areas of application.

Networking instead of just exhibition stand brochures

While others strolled past the stand, Matthias had to actively engage in conversation, establish contacts, understand needs and see where real points of contact could be created.

And that is exactly what makes such assignments so exciting: from interesting technical discussions and spontaneous encounters to concrete exchange opportunities, everything was there. Particularly exciting: in addition to many national contacts, international connections were also made. Exactly the mix that makes a trade fair like RETTmobil so valuable.

And yes – between all the conversations, you shouldn’t forget the little highlights: Burgers from the grill right on the premises? Definitely a plus point.

For us, lead generation is not just about collecting business cards. It’s about getting to know the right people, having honest conversations and recognizing opportunities early on. Especially for companies like Ergo-Tec, which offer specialized solutions for a clearly defined target group, trade fairs like RETTmobil are a strong platform. In many cases, personal interaction still beats any automated contact channel.

And what happens next?

Now the exciting part begins: following up, deepening conversations, developing contacts and turning initial encounters into real opportunities. We will keep you up to date on what emerges from the discussions. AI in sales is no longer a topic for the future – it is a topic for implementation. And this is exactly where we come in: We bring AI to where it works – in real conversations, clear processes and measurable results. If you have the feeling that this is precisely the gap you are currently experiencing, it’s worth talking to us.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Interview: NeoBird Digital launches sales campaign

NeoBird on the realignment and the launch of its own sales campaign

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4 Min.

With a clear strategic reorientation NeoBird enters the next phase: In this interview we talk to Christian Dickert about the reason for and objectives of the new sales campaign, the path to a uniform brand identity and why every interaction is now part of sales.

2be:
What prompted you to launch your own sales campaign for NeoBird Digital – and what were the main objectives?

Christian Dickert:
The impetus came from a phase of upheaval. After the death of the previous managing director and the transition to family management, NeoBird was “frozen” to a certain extent – the business model was stable, but without a clear direction for growth. We realized that we needed new impetus in order to position the company for the future.
Another important point was the realization that our gamification area is difficult to grasp externally. Projects often seem too abstract and budgets are usually tied up in one-off campaigns. We therefore decided to structure NeoBird more clearly in future: into NeoBird Games and NeoBird Digital. While Games acts as a creative reference brand on platforms such as Steam, NeoBird Digital focuses on customized digital services and high-quality software development.

2be:
In the workshop on the brand essence, you worked intensively on your positioning. What defines NeoBird as a brand today?

Christian Dickert:
NeoBird today stands for clarity, quality and partnership-based collaboration. Our aim was to create a stringent brand image from the diversity of our projects. This includes a consistent design that is managed on a central web platform – including the logo, color and font concept. This allows us to ensure that all materials – from social media and presentations to business cards – speak the same language. We want our brand to create recognition at first glance and at the same time convey trust.

2be:
How has your understanding of brand and sales changed as a result of this process?

Christian Dickert:
We have learned that brand and sales are inextricably linked. We used to think more in terms of projects – today we see every interaction, whether internal or with customers, as part of sales. Every contact is an opportunity to bring the brand to life. This awareness has changed the way we work together as a team: Cross-disciplinary, more open and with a clear view of the added value for our customers.

2be:
You have developed new materials and templates – from PowerPoint to logos. What role does a consistent design play in this?

Christian Dickert:
A very central one. The uniform design is not just an aesthetic decision, but a strategic tool. It ensures that all means of communication are coordinated and tell the same story. This creates trust and professionalism – both internally and externally. We have created a central system that bundles all design elements and makes them available at any time.

2be:
How do you use digital channels such as LinkedIn or your website to make the campaign visible?

Christian Dickert:
LinkedIn is currently our most important channel. We are building targeted campaigns there that work with clear call-to-actions to convert interested parties into leads. Our new website also plays a key role: it serves as a central hub where all content converges. Regionally, we are focusing on the DACH region to ensure cultural and linguistic proximity to our target groups.

2be:
What was your biggest learning or “aha” moment during the collaboration?

Christian Dickert:
Our biggest learning was that sales is not the job of individuals. When everyone in the team understands that they are part of the sales process, the whole attitude changes. We also experienced how valuable it is to take time for your own brand – not just between projects, but as an integral part of the company’s development.

2be:
And finally: What happens now – what next steps are you planning to expand or deepen the campaign?

Christian Dickert:
Specifically, we are currently working on completing our new website. At the same time, we are planning regular social media activities to create continuous visibility. We also want to intensify our networking in regional networks and be present at relevant events. The aim is to establish NeoBird Digital as a permanent fixture in the digital services market in the long term.

Conclusion:

With the clear division into NeoBird Games and NeoBird Digital, a consistent brand presence and a rethought sales strategy, the company is repositioning itself – confident, focused and future-oriented.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Rabbit Hole Group - Insights into digital solutions

A complete success: our first Rapid Hole Sales Department event

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2 Min.

Two months ago, the Rapid Hole Group began setting up its new sales department – and the first event was a complete success. Together with Anton Dollmeier and Matthias Brinkmann we invited potential partners, customers and committed members of the Rapid Hole Group to our premises in Nuremberg. Rapid Hole Group participated virtually.

Focus on best practices and B2B sales

The event was all about best practices, partnership-based exchange and the presentation of our approach to B2B sales. We shed light on how the Rapid Hole Group approaches customer projects in a structured manner, creates synergies between partners and always focuses on the greatest possible customer benefit. Questions about cooperation, contract design and general terms and conditions were also discussed openly and transparently. After an intensive first hour, virtual breakout sessions offered participants the opportunity to exchange ideas in small groups and discuss specific questions in greater depth. The response was clear: our community would like to see more events like this!

Topics of the future: AI, data analysis and practical workshops

In particular, topics such as AI-supported training, workshops on data analysis and practical solutions for the B2B sector were suggested by the participants as future focal points. The lively participation and inspiring discussions underline the high demand for innovative and partnership-based approaches in sales. The feedback motivates us to continue! We are already looking forward to the next event in February – stay tuned and join us!

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

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