Posts

Corporations plan for AI. Family-owned businesses just do it.

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3 Min.

When people talk about artificial intelligence, a certain image quickly comes to mind: large corporations with massive IT departments, substantial innovation budgets, and dedicated AI teams are setting the pace. However, our experience at 2be often shows something different: family-owned businesses and small and medium-sized enterprises, in particular, have a decisive advantage when it comes to AI—short decision-making paths.

Whereas in large organizations, specialized departments, IT, data protection, procurement, and various decision-making levels must first be brought on board, in a family business the key decision-makers are often seated right at the same table. An idea on Monday. An initial test on Wednesday. A decision on Friday.

Of course, things don’t always move quite that fast. 😉 But it’s exactly this mindset that can become a real competitive advantage when implementing AI.

Why Family-Owned Businesses Can Pick Up the Pace with AI

  1. Decisions are made more quickly: Short decision-making processes make it possible to test new tools on a small scale first, rather than spending months discussing theoretical scenarios.
  2. The benefits come before the hype: Many small and medium-sized businesses aren’t interested in using AI just because it’s the trendy thing to do right now. What really matters is a much more down-to-earth question: What concrete benefits does it offer us? For example, can AI reduce routine tasks? Support sales? Prepare quotes faster? Make knowledge more accessible within the company? Document meetings or streamline processes?
  3. Family-owned businesses think long-term: Owner-managed companies, in particular, often plan beyond the next quarter. Investments should continue to drive the company forward even five, ten, or twenty years from now. AI is therefore not just a short-term trend, but a potential building block for the company’s long-term development.

Nevertheless, it’s important to remember that AI isn’t a sure thing; existing processes must be scrutinized, and employees must understand why new tools are being introduced and how they can use them. Data protection, responsibilities, and quality must be clearly defined. Not everything that’s possible with AI is automatically worthwhile.

That’s why, when it comes to AI projects, we prefer not to start by asking, “What AI should we buy?” but rather a completely different question:“What problem do we actually want to solve?”

After all, the most exciting AI projects rarely start with software or a tool. They begin with a very specific challenge from day-to-day business operations. In our view, this is precisely where a major opportunity lies for small and medium-sized businesses: In the age of AI, company size alone is not a competitive advantage. Speed, courage, and a willingness to learn can be far more important.

Or, to put it in typical 2be style: Don’t just talk about AI forever. Try it out. Learn. Do better. 🙂

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

The 2nd Consultant Day in Munich focused on customer experience, modern communication solutions, and Agentic AI

Customer Experience, AI, and New Ideas: 2be at infinit.cx in Munich

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4 Min.

A day full of new inspiration, exciting conversations, and fresh ideas: Together with several partners, Matthias attended Detecon’s 2nd Consultant Day hosted by infinit.cx in Munich. The focus was on a question that’s currently on the minds of many companies: How can customer communication be made smarter, more efficient, and at the same time more personalized in the future?

Customer expectations are changing rapidly. Communication needs to be fast, personalized, cross-channel, and as straightforward as possible. At the same time, companies face the challenge of making processes more efficient, reducing the workload on employees, and integrating new technologies effectively into existing structures.

It is precisely at this intersection that customer experience, modern communication platforms, and artificial intelligence come together. As became clear at the Consultant Day, it is no longer a matter of using individual tools in isolation. What matters most is the interplay between technology, processes, data, strategy, and the people who work with them.

Focus on Modern Communication Platforms and Agentic AI

With comprehensive product expertise and years of hands-on experience, infinit.cx helps companies unlock the full potential of modern communication solutions. Among other things, the company focuses on platforms such as Genesys and Sprinklr as well as Agentic AI solutions from Parloa and Cognigy.

The key questions here are: Where can AI actually improve customer communication? Which processes can be intelligently automated? How can companies respond more quickly without losing a sense of personal connection? And how must existing workflows be designed so that new technologies can actually have an impact?

Agentic AI, in particular, illustrates just how much customer service and communication could change in the coming years. AI systems are increasingly evolving from purely assistive solutions into systems that can independently handle tasks, prepare decisions, and support complex processes.

Workshops, exchanges, and new approaches

Together with numerous moderators, experts, and partners, the event in Munich sparked in-depth discussions, new perspectives, and concrete solutions. The focus was not only on the current state of the art, but above all on the question of which topics will truly be relevant for companies in the coming months and years. Some of the approaches that emerged have the potential to have an impact far beyond individual projects. We won’t reveal any more at this point—but one thing is certain: exciting ideas have been set in motion here.

A key insight that also aligns very well with our work at 2be: New technologies do not automatically deliver value. An AI solution does not in itself make for an intelligent process. A new platform does not automatically improve customer communication. And a modern tool does not solve structural problems if processes, responsibilities, and goals are not clearly defined.

The 2nd Consultant Day in Munich demonstrated just how valuable open dialogue between different disciplines, partners, and perspectives can be. When technological expertise, strategic thinking, and practical experience come together, solutions emerge that can truly help companies move forward. A heartfelt thank you to Thomas Denk, Markus Lill, Kai Nörtemann, Evelyn van Haastert-Heine, and the entire infinit.cx team, as well as to everyone involved, for the excellent organization, the engaging workshops, and the open dialogue.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Successful AI implementation does not begin with the tool, but with clear objectives and processes.

Use of AI: define your own goals and processes!

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2 Min.

We hear this question all the time: “Which AI tool is the best?”
Our honest answer: there is no such thing as the perfect tool.

Before clicking through tool lists or buying licenses, something much more important is needed – preparatory work. Really good results with AI can only be achieved if everyone involved sits down together first and clarifies what they want to achieve: What do we actually want to achieve? What processes are already in place? And where does the shoe really pinch?

Why many AI projects fail early on

The fact that AI projects often stall in the start-up phase is rarely due to the tool itself. In most cases, there is no clear plan, because AI is not a ready-made, off-the-shelf solution – it only becomes real added value through the right combination of several tools.

The key questions are therefore:

  • Which processes are currently sluggish or inefficient – and why?
  • Which recurring, time-consuming tasks could AI take over?
  • Where can employees be creative again instead of just documenting or recording?

From concept to lived practice

Whether in the end ChatGPT, QuillBot, Mistral, CapCut or completely different tools are used is of secondary importance. The decisive factor is that a defined process must also be lived in everyday life. This is precisely where many companies and institutions fail – often due to ingrained routines and internal resistance.

This is exactly where we come in:
In our workshops on the use of AI, we help you to formulate clear goals, define meaningful processes and integrate AI into your day-to-day work in a sustainable way. Let’s tackle the topic of AI together.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Marketing & Sales: Where does AI help with automation?

Marketing & sales: where does AI help with automation?

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2 Min.

Every marketing and sales department has its own strengths – but also its own construction sites. There are often problems at the interfaces in particular: information does not flow smoothly, processes take too long or responsibilities are unclear. This is precisely where artificial intelligence (AI) can provide support and significantly simplify processes.

AI in marketing: smart automation of standard tasks

In collaboration with AI specialists (e.g. from Rabbit Hole), we have already developed numerous solutions that take care of routine tasks. In the social media sector in particular, it quickly becomes clear how much time can be saved:

  • AI creates initial text drafts that only need to be adapted.
  • Graphics, image ideas and postings can be prepared automatically.
  • AI can even take over the technical post to a large extent.
  • This saves resources and gives editors the opportunity to concentrate on creative and strategic tasks

Better collaboration: linking marketing & sales through AI

It gets exciting when AI not only takes over individual tasks, but also links marketing and sales more closely together. After all, a well-coordinated workflow increases productivity and efficiency in both areas.

Possible fields of application:

  • Creation of publications (print & digital)
  • Planning and organization of events, seminars or webinars
  • Automated coordination of campaigns between sales and marketing

Conclusion: AI as a team player in the company

AI is not an end in itself, but a tool for making internal processes smarter. Used correctly, it ensures that marketing and sales no longer work side by side, but together – more efficiently, more productively and with clearly noticeable added value.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Mit den richtigen Tools und KI wird aus deinem Word-Dokument im Handumdrehen eine fertige Website oder Publikation

From Word to WordPress – how it works (almost) automatically in the sustainability report!

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2 Min.

Digitization and automation are often used synonymously these days – not entirely correct, but in practice the boundaries become blurred. In companies in particular, these two processes often go hand in hand, especially when it comes to publishing content efficiently. Whether annual reports, sustainability reports, websites or other publications – the goal is clear: to get from the source material to the finished output as quickly and easily as possible.

From the file to the finished website – without stress

This is exactly where we come into play. We accompany the entire process from A to Z and ensure that nothing slows down the smooth process. That means for you: You create your texts as usual in Word, maintain tables and diagrams in Excel and collect images and videos in the appropriate formats – the rest is done by (almost) fully automated tools! You can generate a finished publication or website with just a few clicks – without any complicated workflows or technical hurdles.

To make this process as efficient as possible, we rely on innovative tools such as Canva, MS 365 and AI-supported solutions. These technologies help to automate layouts, optimize content and ensure the quality of the final publication. But we offer more than just technical support: we are your sparring partner for digitalization and accompany you step by step on the way to a smarter way of working.

Conclusion: Digitization made easy

With the right tools and a strong partner at your side, the transition from traditional documents to professional publications and websites is child’s play. Let’s optimize your workflows together and pave the way for digital transformation!

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de