3 Min.

The way presentations are created has changed dramatically in recent years.
With the advent of artificial intelligence (AI), new tools are now available that can significantly simplify and automate the process of creating presentations.
But how do these AI-driven presentations compare to traditional, manually created presentations?
We wanted to compare the pros and cons of both approaches, especially in the context of sales and branding.

Classic PowerPoint presentation

Strengths:

1. Individuality and creativity: Classic PowerPoint presentations allow for a high degree of individuality.
   Each slide can be designed exactly according to the creator’s ideas, which is particularly important in order to present the brand uniquely and consistently.
2. Control and precision: As each slide is created manually, the creator has full control over the design and content.
   This is particularly advantageous in sales, where every piece of information must be conveyed precisely and purposefully.
3. Adaptability: Manual presentations can be flexibly adapted to different target groups and markets, which improves the visibility of the brand in different contexts.

Weaknesses:

1. Time-consuming: The biggest disadvantage is the considerable amount of time required to create it.
   This can be a particular disadvantage in dynamic markets where rapid adjustments are required.
2. Dependence on design skills: The quality of the presentation depends heavily on the design skills of the creator, which can lead to inconsistent results.

AI-driven PowerPoint presentation

Strengths:

1. Efficiency and speed: AI-supported tools such as Tome, Beautiful.ai or Gamma can create appealing presentations in the shortest possible time.
   This not only saves time, but also makes it possible to react quickly to changes in the market and adapt the sales strategy accordingly.
2. Automated design suggestions: These tools provide intelligent design suggestions based on proven templates to help create visually appealing and professional slides, even without in-depth design knowledge.
3. Data integration: Some AI tools enable the automatic integration of real-time data and interactive elements, which makes the presentation more dynamic and appealing.
   This can increase the visibility and engagement of the target group.

Weaknesses:

1. Lack of individuality: Despite the high level of efficiency, the design options are often limited, which can lead to presentations that appear less individual and therefore differentiate the brand less strongly.
2. Dependence on technology: The quality of the presentation depends heavily on the reliability of the AI tools.
   Technical problems or limitations in functionality can impair the presentation.
3. Cost: Many advanced AI tools are paid for and require subscriptions, which can be a hurdle for smaller companies in particular.

Comparison and conclusion

A direct comparison shows that classic PowerPoint presentations score points above all for their individuality and adaptability, but require a great deal of time.
AI-driven presentations, on the other hand, impress with their efficiency and the ability to achieve professional results quickly, which is particularly advantageous in a fast-paced sales environment.
For companies that value a strong brand individuality and are willing to invest in the creative process, the classic method certainly remains the better choice.
For those who need quick results and can rely on automated processes, AI-driven presentations offer clear advantages, especially when it comes to visibility and scalability in sales.
Overall, the choice between a classic and an AI-driven presentation is a question of priorities – be it creativity and control or efficiency and speed.
In the end, as is so often the case, it is a decision that can only be made on an individual basis: Both approaches have their justification and, depending on the context and objectives, can offer decisive advantages.
We hope that we have been able to make the decision a little easier with this article 🙂 Curious? Our contacts will be happy to help you: Katharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn