AI in sales: why the hybrid approach is unbeatable
AI takes over sales – sounds like a successful model, doesn’t it?
Unfortunately, no. Studies by Deloitte, Gartner and McKinsey are surprisingly unanimous: over 95 percent of companies did not see any measurable success once AI had completely taken over large parts of their sales tasks.
Why pure AI solutions fail
The reasons are actually obvious: AI can do a lot – but relationship management, flexibility and genuine trust-building are not among its strengths. However, it is precisely these factors that are crucial if sales work is to be successful. So does that mean: Hands off AI? Not at all! Even top salespeople only spend around a third of their time on actual sales activities. The rest? Administration, preparation, follow-up and data maintenance. And this is where AI really comes into its own.
Where AI really shines
When AI is used as targeted support, productivity increases noticeably – especially in relation to costs. Differences in quality between individual sales teams or employees can also be significantly reduced.
And not to forget: AI bots know no breaks and no end of work 😉
Curious now?
Our contact persons will be happy to help:
Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
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