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AI takes care of the first step – humans provide the magic in the content

Efficiency meets emotion: how modern content marketing works

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2 Min.

After years of intensive practice with AI tools in text, image and video, we know pretty well where artificial intelligence shines – and where it still needs fine-tuning. Our conclusion: It’s all in the mix!

Because when used correctly, AI not only saves time and costs – it also enables genuine quality with personality. And that is precisely the key: semi-automated use of AI, combined with a human eye for detail.

How it works for us – example social media

Let’s take social media: AI can prepare a lot here. From text and graphics to video clips – the tools provide a solid foundation in a flash.

But blindly accepting everything is dangerous and is often immediately noticeable, which is why our team comes into play: our editors, graphic designers and video professionals check, delete or edit – depending on the platform, target group and tonality. This is how good input becomes great content. What makes it special: We work closely with our partner Rabbit Hole Group and link man and machine at all editorial interfaces – whether online or offline. This ensures that the content ends up exactly where it is supposed to: precisely tailored, stylish and coordinated across all media.

More time for ideas – we take care of the rest

What does that mean for you? Quite simply, you get a well-coordinated team that can not only operate AI, but really use it. You save time, retain full control over the quality – and your content gets the finishing touches that only real professionals can deliver.

We provide you with teams of experts who let the AI do the routine work – and concentrate on what really counts: Style, emotion, understanding your target group. And all this in a workflow that works. We promise!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Tobi, the clever AI assistant from 2be, helps you to automatically take minutes of meetings.

Never take notes again? Tobi will do it for you!

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3 Min.

Whether Zoom, Teams, face-to-face meetings or 1:1 conversations – as soon as Tobi, our AI assistant, is involved, you can confidently put your notepad to one side. Because minutes are now taken automatically – and really well.

Tobi is our own further development based on existing AI platforms for meeting automation. We have tested and combined various tools and developed Tobi from them in such a way that it is perfectly tailored to our internal requirements – and those of our customers. The result: a personal, flexible and practical solution that really works.

What Tobi can do: Listening, understanding and structuring

Tobi combines functions that are also found in other leading AI tools – but individually adapted to real company processes:

  • Automatic meeting summaries
    Tobi listens in, analyzes content and immediately creates structured minutes with to-dos, decisions and summaries.
  • Task management including
    Important points are automatically recognized as tasks and can be transferred directly to common tools.
  • Seamless Outlook integration
    You can send emails, set appointments or plan follow-ups directly from the meeting – without any copy & paste.
  • CRM compatibility
    Tobi can be integrated into existing CRM systems such as HubSpot, Salesforce or Microsoft Dynamics – for a consistent flow of information.
  • Speech and text recognition at a high level
    Thanks to modern AI, Tobi understands even complex conversations, detects moods and recognizes correlations.
  • Multilingualism & data protection
    Tobi works in multiple languages and is fully GDPR-compliant, hosted in the EU.

Why Tobi instead of standard AI?

There are many powerful tools on the market – no question about it. But it was important to us to create an AI solution that fits our workflows perfectly: less generic, more individual. That’s why we developed Tobi as our own, expandable solution – with full control over:

  • Look & Feel
  • Language and tone of the protocols
  • Depth of the summaries
  • Integration into existing systems
  • That pays off: The user experience is seamless and the output is exactly what we need.

Tobi as a license solution for companies

Tobi is available from us as a monthly license model – with everything that goes with it:

  • Setup and basic configuration
  • Adaptation to your processes
  • Training & Support
  • Complete integration into your digital infrastructure
  • And of course: with our personal 2be support.

Conclusion: Tobi is the AI that suits you

With Tobi we show: You can build on existing platforms – and use them to create something that really works in companies. An AI that can be used flexibly, integrates seamlessly and does real work.

For all those who don’t have time for manual protocols – but value clean, reliable results.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

"Wie prompte ich richtig?" – Veranstaltung zur effektiven KI-Nutzung

Bull’s eye! Our AI workshop was a complete success!

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Wow – what an evening! At our “How do I prompt correctly?” event, the room (virtual or real) was full, the curiosity was huge and the interest in AI was palpable. Together with Matthias, Karla and Yvonne, we delved deep into the world of prompt engineering – and showed that AI is only as smart as the prompt you enter.

With lots of practical examples, creative ideas and a few more “aha” moments, our speakers proved their point: If you know how to ask clever questions, you not only get better answers – you can really rock ChatGPT & Co. Whether AI newcomer or experienced user – everyone was able to take away valuable impulses. The consistently positive feedback encourages us to offer further formats on the smart use of AI.

Thanks to everyone who took part – you were great!
And for everyone who missed it: Don’t worry, this certainly wasn’t the last round. 😉

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn