Workshop Archives - 2be Website

Our Canva workshop: Graphics for sales!

25.10.2024/in Brand development, latest news/by Katharina Zauner

2 Min.

Among the applications that have taken up the fight as “David” against the giant “Goliath” and won is the graphics software Canva. The advantages that Canva has over the top dog Adobe pay off, especially for small to medium-sized design projects. Canva offers decisive strengths for sales campaigns in particular, for example in terms of digitization and flexibility.

Efficiency and simplicity in the design process

Canva simplifies design work with a streamlined, intuitive user interface and AI-powered features that enable ideas to be realized quickly and professionally. The browser-based implementation also promotes teamwork, as multiple participants can work on projects in real time. Another advantage of Canva is the comparatively low subscription fee, which also makes it attractive for SMEs to use. Particularly in the B2B sector, but also in B2C, Canva achieves a higher visibility that is supported by targeted campaigns. Canva is therefore ideal for enabling high-quality brand development in sales without having to involve external designers.

Fast and brand-compliant implementation of sales projects

Because Canva is easy to use, even non-graphic designers in sales can quickly create print-ready materials that adhere to corporate design guidelines. Canva supports this with AI-supported features that automatically adapt colors, logos and fonts to the brand design and thus strengthen the brand identity. The platform is particularly suitable for short-term campaigns in sales, as designs can be implemented and published in the shortest possible time. Thanks to Canva’s collaborative possibilities, teams can also work together across borders. The platform supports direct networking within the team, which is particularly helpful for employee retention within the company.

Our Canva workshops for sales – success through knowledge transfer

Our workshop offers the perfect introduction to the use of Canva for sales teams. In just two half training days (training and coaching), we teach the basics and advanced techniques required to implement professional campaigns. This enables sales teams to implement a successful content strategy independently and efficiently.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Find out how you can optimise your sales processes by defining an optimal target state and using AI

Sales optimization: From target to reality

19.07.2024/in Digital Routine, Sales support/by Katharina Zauner

2 Min.

Setting up and establishing optimal sales processes is the dream of every sales-oriented company. The fact that a self-assessment of the company’s own sales performance is consistently positive is – it is fair to say – extremely rare: there is always room for optimization, especially when selling your own products and services, and a few “percentages” can be gained almost always and almost everywhere.

Define target state

But why not put the cart before the horse and define a target state for the “best possible sales environment” in your own company? Perhaps it is actually possible to turn your sales dream into a surprisingly functional reality!

Workshop offer for optimization

Our range of workshops in the sales sector helps to sharpen your focus. On the basis of a target state defined together with the customer, we work to identify potential that has already been realized, but above all to identify possible gaps or brakes, because: Slowness in sales is always a flaw.

Our next sales-oriented workshops:

Accelerate digital sales with performance marketing
July 22 from 16:00 – 18:00
Participate now free of charge

International sales campaign – AK Sales campaign in the innovation process
September 17 from 09.30 a.m. – 2.30 p.m.
Participate now free of charge

Use of artificial intelligence

A new key aspect in the course of any comprehensive sales optimization is the use of use of AI. By setting up customer-specific use cases, we are able to show which AI tools are able to fill existing gaps, accelerate processes or, above all, relieve sales employees of tasks that go against their grain, thus opening up new spaces in which they can develop their actual skills.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 911 47 49 49 51
brinkmann@twobe.de
LinkedIn

Corporate Design Manual: Regular updates necessary!

10.01.2024/in Brand development, latest news/by Katharina Zauner

3 Min.

A brand needs leadership. Not just in the traditional sense from the perspective of sales, research or corporate culture. A strong hand is also needed for the visual and content-related examination of the company’s communication as a whole. Here, the guiding principles of uniformity, understanding of values and brand message are paramount. This is because it provides clear rules for the often self-interpretative approaches of sometimes more, sometimes less motivated employees. What better medium for this than the Corporate Identity Guide with its focus on corporate design, corporate behavior and corporate communication.

2be brings the experience and delivers results

Thanks to our many years of experience in the field of corporate communications, we are able to serve companies of every class and industry ( Elma, EDAG, OECHSLER, CERTA Systems, HumanOptics or Holding AG – to name just a few). Whether a “light” 8-page document or a 100-page manifesto – we know both: the advantages and the areas of application. And what is even more important: we know where we can relieve customers of a great deal of work when creating such projects.

Companies or institutions that do not treat their “corporate design (corporate communication) manuals” as “living organisms” will be left behind in their individual brand development with only a short delay.

The reason is simple

New developments in the field of marketing tools, but also current content trends, are not taken into account in this way, and the associated questions remain unanswered. In worse cases, it will also happen that new applications added to the marketing canon are not accepted internally because there is no corresponding solution.

In order to design the brand setting in such a way that it also fits in with this ongoing development, the decisive CD manual with its binding guidelines should always be available in digital form; in this way, it can be constantly updated or modified if necessary. The internal cloud forms an optimal “database” for the templates and content to be used. This means that the necessary files can be downloaded via a link and do not have to be sent in a time-consuming process.

Excerpt from the Elma corporate design

In order to be able to record and incorporate ongoing updates: Brand workshops held every six months or every six months provide an ideal basis for this. On these occasions, it is important that all key stakeholders come together so that all essential new information can be evaluated and appropriate decisions made!

Some of our references on this topic:
Elma
WBG Nuremberg
Oechsler AG
CERTA Systems
HumanOptics Holding AG

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

ChatGPT and image generation: our AI workshop and the future of visual and textual content

18.08.2023/in Brand development, Digital Routine/by Katharina Zauner

2 Min.

The results that applications of artificial intelligence have yielded in a variety of different environments have recently surprised even notorious AI skeptics. The opportunities that have opened up here now extend far beyond a purely technical level (for example, in the area of digitization or automation) and seem to be establishing themselves in other core areas of companies or institutions as well. This also includes the “creative and creative” part , especially when it comes to generating texts, images and videos. The goal here is to hand over the “unloved” tasks to the AI in order to be able to devote more time to the creative and productive challenges.

Maximum efficiency through AI

Value creation processes improved or accelerated through the use of artificial intelligence form a key here for taking sales campaigns and brand enhancements to a new level. But how can our customers create clarity for themselves as to where they can use AI in the most beneficial and maximally efficient way within their individual environment?

In order to get an exact overview and insight into the different applications and the possibilities, we offer either half- or full-day workshops.

We asked Midjourney to reinterpret our brand wall. Would you have recognized our brand wall?

Master AI applications in our workshops

In our AI workshops, we not only demonstrate the current tools and possibilities of AI in design drafts and concrete creation, in the construction of videos or in the creation and translation of text content: we also work with you on concrete practical processes in which we show and train with you how to use ChatGPT, Midjourney can be precisely tailored to your needs. This ranges from faster research options and the creation of impressive scribbles to full image generation and drafts for editorial copy!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Katharina Zauner
+49 (0)911 / 47 49 49 53
zauner@twobe.de
LinkedIn

Posts

Our Canva workshop: Graphics for sales!

Efficiency and simplicity in the design process

Fast and brand-compliant implementation of sales projects