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Marketing & Sales: Where does AI help with automation?

Marketing & sales: where does AI help with automation?

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2 Min.

Every marketing and sales department has its own strengths – but also its own construction sites. There are often problems at the interfaces in particular: information does not flow smoothly, processes take too long or responsibilities are unclear. This is precisely where artificial intelligence (AI) can provide support and significantly simplify processes.

AI in marketing: smart automation of standard tasks

In collaboration with AI specialists (e.g. from Rabbit Hole), we have already developed numerous solutions that take care of routine tasks. In the social media sector in particular, it quickly becomes clear how much time can be saved:

  • AI creates initial text drafts that only need to be adapted.
  • Graphics, image ideas and postings can be prepared automatically.
  • AI can even take over the technical post to a large extent.
  • This saves resources and gives editors the opportunity to concentrate on creative and strategic tasks

Better collaboration: linking marketing & sales through AI

It gets exciting when AI not only takes over individual tasks, but also links marketing and sales more closely together. After all, a well-coordinated workflow increases productivity and efficiency in both areas.

Possible fields of application:

  • Creation of publications (print & digital)
  • Planning and organization of events, seminars or webinars
  • Automated coordination of campaigns between sales and marketing

Conclusion: AI as a team player in the company

AI is not an end in itself, but a tool for making internal processes smarter. Used correctly, it ensures that marketing and sales no longer work side by side, but together – more efficiently, more productively and with clearly noticeable added value.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

AI takes care of the first step – humans provide the magic in the content

Efficiency meets emotion: how modern content marketing works

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2 Min.

After years of intensive practice with AI tools in text, image and video, we know pretty well where artificial intelligence shines – and where it still needs fine-tuning. Our conclusion: It’s all in the mix!

Because when used correctly, AI not only saves time and costs – it also enables genuine quality with personality. And that is precisely the key: semi-automated use of AI, combined with a human eye for detail.

How it works for us – example social media

Let’s take social media: AI can prepare a lot here. From text and graphics to video clips – the tools provide a solid foundation in a flash.

But blindly accepting everything is dangerous and is often immediately noticeable, which is why our team comes into play: our editors, graphic designers and video professionals check, delete or edit – depending on the platform, target group and tonality. This is how good input becomes great content. What makes it special: We work closely with our partner Rabbit Hole Group and link man and machine at all editorial interfaces – whether online or offline. This ensures that the content ends up exactly where it is supposed to: precisely tailored, stylish and coordinated across all media.

More time for ideas – we take care of the rest

What does that mean for you? Quite simply, you get a well-coordinated team that can not only operate AI, but really use it. You save time, retain full control over the quality – and your content gets the finishing touches that only real professionals can deliver.

We provide you with teams of experts who let the AI do the routine work – and concentrate on what really counts: Style, emotion, understanding your target group. And all this in a workflow that works. We promise!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Künstliche Intelligenz und Social Media: Ein starkes Duo für smarte Content-Strategien

AI in social media – does it even work?

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2 Min.

In a nutshell: Yes, it does! Since summer 2024, we’ve also been letting AI tools get involved in social media – and we’ve been pleasantly surprised. Especially when it comes to producing more content in less time, artificial intelligence does a pretty good job.

Of course, our goal was clear: more content without compromising on quality. And that’s exactly what worked. With the right tools, informative content can be created or even reproduced quickly and reliably. And the best thing? The AI can even learn what makes certain personalities tick – i.e. linguistically. This allows texts to be written that sound as if they were written directly by a human being. Almost, at least.

It’s all about the tone – even with AI content

Whether LinkedIn, Xing, WhatsApp, Instagram or TikTok – anyone who is active on social networks knows that the tone makes the music. And that’s where tact is needed. AI alone is not enough here. It simply doesn’t work without human fine-tuning – neither in copywriting nor in content strategy.

As clever as AI is – real emotions, spontaneous flashes of inspiration or creative moments of surprise? They don’t (yet) come from the machine. This still requires real editors who bring content to life, really understand target groups and tell stories that stick.

Successful social media strategy: man and machine as a team

So the magic formula is: AI + human = content power! The combination of smart tools and experienced professionals ensures that not only the mass is right, but also the message. And all this with an efficient use of budget – that’s how we like it.

Curious now? We’ll be happy to show you how to cleverly integrate AI into your social media strategy – while remaining authentic, professional and visible.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

Performance marketing: successfully using social media ads on LinkedIn, TikTok & Meta

Performance marketing with social media ads – why blunt budget-busting is not enough

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3 Min.

Social media ads are now an integral part of performance marketing – but just because you run ads doesn’t mean they will perform. Too often I see campaigns that run on the principle of “more budget equals more success“. But if you just put money into Meta, TikTok or LinkedIn without any strategy or testing, you’re often throwing it down the drain.

Performance marketing is more than just reach

Social media ads must achieve more than just visibility. It’s about reaching the right people at the right time with the right message. This requires a deep understanding of target groups, platforms and, of course, data.

A good performance marketing setup is based on:

  1. Clean tracking & analytics: If you can’t measure what works, you can’t optimize anything. Tools such as Google Analytics 4, Meta Pixel or server-side tracking are not optional add-ons – they are the basis for meaningful decisions.
  2. Creative ads that don’t look like advertising: Social media is a “scroll medium”. This means that classic ads are often ignored. Successful ads look more like organic content – authentic, snackable, tailored directly to the target group.
  3. Dynamic tests & adjustments: A good campaign never stands still. Ad formats, target groups, hooks – all of these need to be continuously tested and optimized. Anyone who places an ad once and then hopes that it will run for months has not understood the principle.
  4. Long-term goals instead of short-term profit maximization: performance marketing is not a sprint, but a marathon. Sure, quick wins are cool, but sustainable success comes from long-term optimization and data-driven learning.

Social media ads: it gets expensive without a concept

The platforms make it very easy for advertisers to spend money – but not necessarily easy to spend it efficiently. Simply hitting the boost button or creating a campaign based on gut feeling is usually a sure way to burn through budget.

Instead, every campaign should start with a clear strategy: Who is the target group? Where does it move? What problem are we solving? Which message works best? Without clarifying these questions, even the biggest budget will be ineffective.

Conclusion: Social media ads are not a sure-fire success – but a game changer with the right strategy

Used correctly, social media ads are a powerful tool to increase targeted growth and sales. However, they are also a complex playing field that requires experience, testing and a data-driven approach. If you just pump in budget and hope it works, you often end up paying for it.

Do you want performance marketing with a strategy instead of an expensive guessing game? Then let’s talk – we’ll help you make smart use of your budget. You are also welcome to attend our next event free of charge:

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

We take over the social media lectureship at Ansbach University of Applied Sciences!

Social media expertise meets university teaching: 2be launches

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2 Min.

From the summer semester 2025 onwards, the University of Applied Sciences in Ansbach fresh social media wind! We, 2be die_markenmacher, are taking over the lectureship for social media and thus bringing our concentrated practical experience into the lecture hall.

Matthias Brinkmann as a lecturer – with a wealth of experience

The course will be led – at least on the front line – by our Managing Director Matthias Brinkmann. As an experienced lecturer, among others at the Technical University of Nuremberghe not only brings in-depth knowledge, but also real insights from the field. But we’re not just relying on a one-man show: other experts from our 2be team will also be passing on their know-how. After all, social media is a broad field – and we want to offer students the full spectrum!

Practice instead of dry theory: this is our teaching concept

Our focus is on practical knowledge transfer. Sure, there has to be a bit of theory – but we don’t just want to talk about social media, we also want to bring it to life! In interactive workshops, students learn how to strategically set up social media channels and feed them with relevant content.

In addition to traditional platform strategies, current trends such as artificial intelligence and data-driven marketing will also play a role. After all, social media has long been about more than just posts and likes – it’s about reaching the right target groups and generating real sales. This is exactly what we want to work on together with the students.

Let’s connect: Shaping the future of social media marketing

With our lectureship, we not only want to impart knowledge, but also train the next generation of social media professionals. Who knows – maybe the next big digital marketing campaign will be born here?

We are looking forward to an exciting time at Ansbach University of Applied Sciences!

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

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