Google Analytics 4 vs. Matomo: Our event and the relevance of web analytics
How important is website tracking for lead generation?
If you look at the lead and conversion rates of most websites, this question becomes superfluous.
It’s easy to get started: create content for the website, place keywords and invest a lot of money in Google Ads – but the contact requests don’t materialize. This is where tools such as
Google Analytics and Matomo
come into play to determine the touchpoints of the target groups and collect important data. This includes which landing pages lead to conversions or how high the engagement rate is on the respective page.
The biggest challenge: The user-centricity of a website
Most companies have a clear goal in the digital world: to generate sales. But many fail, either because of low demand, strong competition or because they publish mediocre content. However, it becomes particularly tricky if the website generates a lot of reach and traffic, but no leads or new customers. SEO and paid advertisements do not help here, because these measures do not change the quality of the visitors.
In such cases, only analytics tools can help to evaluate user behavior more precisely and identify the construction sites on the website. With heat maps, companies can determine the exact touchpoints of the target group and data provides valuable insights into possible disruptions on the website.
Practical insights during the event
As part of our event “
Google Analytics 4 vs. Matomo
“, we demonstrated the possibilities of website tracking using a practical example from our customer “Bund Reisen”. After just a few glimpses, we gained key insights into website performance – including data such as engagement rate, dwell time and click-through rate.
On July 25, we will deepen these insights with more detailed insights into the customer journey and which touchpoints potential customers go through until they convert. The aim of the events will be to use tracking tools to optimize the sales potential of a website.
Click here for the event
Curious now?
Our contact persons will be pleased to help you:
Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn
