Social media expertise meets university teaching: 2be launches
From the summer semester 2025 onwards, the University of Applied Sciences in Ansbach fresh social media wind! We, 2be die_markenmacher, are taking over the lectureship for social media and thus bringing our concentrated practical experience into the lecture hall.
Matthias Brinkmann as a lecturer – with a wealth of experience
The course will be led – at least on the front line – by our Managing Director Matthias Brinkmann. As an experienced lecturer, among others at the Technical University of Nuremberghe not only brings in-depth knowledge, but also real insights from the field. But we’re not just relying on a one-man show: other experts from our 2be team will also be passing on their know-how. After all, social media is a broad field – and we want to offer students the full spectrum!
Practice instead of dry theory: this is our teaching concept
Our focus is on practical knowledge transfer. Sure, there has to be a bit of theory – but we don’t just want to talk about social media, we also want to bring it to life! In interactive workshops, students learn how to strategically set up social media channels and feed them with relevant content.
In addition to traditional platform strategies, current trends such as artificial intelligence and data-driven marketing will also play a role. After all, social media has long been about more than just posts and likes – it’s about reaching the right target groups and generating real sales. This is exactly what we want to work on together with the students.
Let’s connect: Shaping the future of social media marketing
With our lectureship, we not only want to impart knowledge, but also train the next generation of social media professionals. Who knows – maybe the next big digital marketing campaign will be born here?
We are looking forward to an exciting time at Ansbach University of Applied Sciences!
Curious now?
Our contact persons will be happy to help you:
Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de