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Canva Workshop: Effective designs for more visibility and sales

Our Canva workshop: Graphics for sales!

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2 Min.

Among the applications that have taken up the fight as “David” against the giant “Goliath” and won is the graphics software Canva. The advantages that Canva has over the top dog Adobe pay off, especially for small to medium-sized design projects. Canva offers decisive strengths for sales campaigns in particular, for example in terms of digitization and flexibility.

Efficiency and simplicity in the design process

Canva simplifies design work with a streamlined, intuitive user interface and AI-powered features that enable ideas to be realized quickly and professionally. The browser-based implementation also promotes teamwork, as multiple participants can work on projects in real time. Another advantage of Canva is the comparatively low subscription fee, which also makes it attractive for SMEs to use. Particularly in the B2B sector, but also in B2C, Canva achieves a higher visibility that is supported by targeted campaigns. Canva is therefore ideal for enabling high-quality brand development in sales without having to involve external designers.

Screenshot of Canva design templates for print products such as invitations, postcards and flyers

Fast and brand-compliant implementation of sales projects

Because Canva is easy to use, even non-graphic designers in sales can quickly create print-ready materials that adhere to corporate design guidelines. Canva supports this with AI-supported features that automatically adapt colors, logos and fonts to the brand design and thus strengthen the brand identity. The platform is particularly suitable for short-term campaigns in sales, as designs can be implemented and published in the shortest possible time. Thanks to Canva’s collaborative possibilities, teams can also work together across borders. The platform supports direct networking within the team, which is particularly helpful for employee retention within the company.

Canva user interface with creative templates for

Our Canva workshops for sales – success through knowledge transfer

Our workshop offers the perfect introduction to the use of Canva for sales teams. In just two half training days (training and coaching), we teach the basics and advanced techniques required to implement professional campaigns. This enables sales teams to implement a successful content strategy independently and efficiently.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Over the last few years, we have been able to create only one annual report and CD manual for our clients

Corporate Design Manual: Regular updates necessary!

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3 Min.

A brand needs leadership. Not just in the traditional sense from the perspective of sales, research or corporate culture. A strong hand is also needed for the visual and content-related examination of the company’s communication as a whole. Here, the guiding principles of uniformity, understanding of values and brand message are paramount. This is because it provides clear rules for the often self-interpretative approaches of sometimes more, sometimes less motivated employees. What better medium for this than the Corporate Identity Guide with its focus on corporate design, corporate behavior and corporate communication.

2be brings the experience and delivers results

Thanks to our many years of experience in the field of corporate communications, we are able to serve companies of every class and industry ( Elma, EDAG, OECHSLER, CERTA Systems, HumanOptics or Holding AG – to name just a few). Whether a “light” 8-page document or a 100-page manifesto – we know both: the advantages and the areas of application. And what is even more important: we know where we can relieve customers of a great deal of work when creating such projects.

Companies or institutions that do not treat their “corporate design (corporate communication) manuals” as “living organisms” will be left behind in their individual brand development with only a short delay.

The reason is simple

New developments in the field of marketing tools, but also current content trends, are not taken into account in this way, and the associated questions remain unanswered. In worse cases, it will also happen that new applications added to the marketing canon are not accepted internally because there is no corresponding solution.

In order to design the brand setting in such a way that it also fits in with this ongoing development, the decisive CD manual with its binding guidelines should always be available in digital form; in this way, it can be constantly updated or modified if necessary. The internal cloud forms an optimal “database” for the templates and content to be used. This means that the necessary files can be downloaded via a link and do not have to be sent in a time-consuming process.

Excerpt from the Elma corporate design

Excerpt from the Elma corporate design

In order to be able to record and incorporate ongoing updates: Brand workshops held every six months or every six months provide an ideal basis for this. On these occasions, it is important that all key stakeholders come together so that all essential new information can be evaluated and appropriate decisions made!

Some of our references on this topic:
Elma
WBG Nuremberg
Oechsler AG
CERTA Systems
HumanOptics Holding AG

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn