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14th Nuremberg Foundation Day – A Conversation with Eileen

14th Nuremberg Foundation Day: Finally, Faces Instead of Letterheads

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3 Min.

Why We Went Home with Full Hearts (and Full Notebooks)

On July 23, 2026, it was that time of year again: The 14th Nuremberg Foundation Day brought together our city’s foundation community, and we at 2be were right in the thick of it. Eileen and Matthias spent the day with the Foundation Council and are bringing back plenty of impressions, insights, and ideas.

Nuremberg – A City of Foundations

Did you actually know that Nuremberg has more foundations per capita than most other cities? This is no coincidence: historically, Nuremberg has always been a city of foundations. But what impressed us most is how vibrant this tradition remains to this day. The foundations are constantly adapting to the current needs of the city and its people. We were able to experience this very diversity firsthand at Foundation Day: from culture and social services to projects promoting integration. The motto “We Together” wasn’t just a nice phrase hanging in the air—it was truly brought to life that day.

And that’s exactly what made the day so special for us: We finally got to meet the foundations in person—not via email, not over the phone, but face to face. This naturally led to much deeper conversations. We met numerous volunteers and realized once again just how much of a difference it makes to simply be there in person. The atmosphere was warm; it was incredibly easy to strike up a conversation, and the discussions were open and honest—that’s what makes networking so much fun!

The best part for us was the feeling of being surrounded by so many like-minded people who all want the same thing: to do something good.

The event was also impressive in terms of content. The foundations did a great job of introducing themselves and their work, and the keynote speaker, Mr. Lange, gave a wonderful speech on the topic of democracy that still resonates with us today. But despite all our enthusiasm, we also noticed a few challenges—and that’s exactly what we’d like to discuss honestly:

Too much paperwork, not enough networking

Many foundations spend an enormous amount of time on administrative tasks. That’s time that’s then taken away from what matters most: relationships with people, supporters, and partners.

Communication isn’t everyone’s forte, and that’s okay. Since most people who work with foundations do so on a volunteer basis, they are understandably not communication professionals, so many questions came up:

  • How do I reach people?
  • How can I make our work more visible?
  • How do I build a sponsor base?
  • How can I get support?

This is exactly where we see ourselves as 2be: We can answer these questions and build these bridges. Our idea: to build a group that guides and supports foundations on precisely these issues.

An impressive backdrop, impressive figures: There are 279 foundations in Nuremberg—that’s 52.7 per 100,000 residents, significantly more than the state average.

The Desire for Greater Connection

One wish came up repeatedly in many conversations: The foundations would like to network with one another even more closely, and there was a clear suggestion for the next Foundation Day: In addition to the presentations, it would be great to have more workshops—formats where participants can work together on specific issues.

We already have some topics in mind:“How do I build relationships with sponsors?” or“How do I get support?”—workshops that we at 2be would be happy to help organize.

For us, the 14th Nuremberg Foundation Day was much more than just an event; it was a place for connection, inspiration, and honest conversations. Nuremberg’s foundation community is diverse, dedicated, and full of passion. And it can become even stronger if we work together to improve communication and networking.

We look forward to helping make that happen—and we’ll see you at the next Foundation Day!
More photos from the 14th Nuremberg Foundation Day can be found here.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Artificial intelligence meets practical training

Realistic, flexible, motivating: AI as a training partner

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2 Min.

On November 13, the session “AI as a training partner – mastering difficult conversations in a playful way” took place – with great interest and many exciting insights into the future of digital communication training. Numerous participants accepted the invitation from Jan-Thomas Hulha and Matthias Brinkmann to experience how artificial intelligence can support training discussions in a realistic, flexible and playful way.

A look into the future of communication training

The event focused on the question of how companies can prepare employees even more effectively for challenging conversational situations in the future – whether in employee dialog, customer communication or sales. The AI-based conversation simulations presented impressively demonstrated how real-life scenarios can be reproduced in almost perfect detail.

It was particularly well received:

  • Authentic personas and dynamic role models that recreate individual conversation situations
  • Company-specific adjustments, such as the integration of targets, products or typical pain points
  • Gamification elements that noticeably increase learning motivation and training frequency
  • Automated feedback and measurable learning progress that make training significantly more efficient

The combination of AI-based simulations and practice-oriented methods made it clear that communication training will not only become more flexible in the future, but also more sustainable, individual and motivating.

For all those who want to delve deeper

After the session, Jan-Thomas and Matthias thanked everyone for their active participation and great interest. Participants received a detailed PDF summary with all the important content.

Anyone who has now “caught fire” and would like to find out more about realistic personas, the integration of their own company data or other training options can contact us directly. Those who were unable to attend will of course also be brought up to date.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

"Wie prompte ich richtig?" – Veranstaltung zur effektiven KI-Nutzung

Smart prompts, strong answers – using AI effectively

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2 Min.

Do you know this? You just want to ask ChatGPT something – and what comes back is somehow… well… not what you meant. Welcome to the club! 😅 But the good news is that it’s usually not because of the AI – it’s because of how we talk to it.

This is exactly what our event “How do I prompt correctly?“ on May 20, 2025 from 16:00 – 18:00 is all about. In a relaxed atmosphere, we will show you how to formulate your prompts in such a way that AI not only understands you – but also delivers really good results.

Save the Date:

How do I prompt correctly? – Effective tricks for using AI

📅 May 20, 2025
🕓 16:00-18:00
📍 Online or on site
Register now

Why all this at all?

AI is everywhere these days. Whether for text ideas, customer service, coding or marketing – tools like ChatGPT are real everyday heroes. But they are not mind readers. The quality of the answer depends very much on how you ask your question. According to experts, the right input is actually the crucial piece of the puzzle. The more clearly and specifically you formulate your question, the better it will go.

A little foretaste: The best prompting hacks (which we also use ourselves)

Here are five tips to help you:

  1. Be as specific as possible
    Better a little too much context than too little. The more precise your prompt, the more appropriate the answer.

  2. Examples help the AI get started
    If you can show what you want – do it. A “Something like this…” often works wonders.

  3. Big tasks?
    Rather divide them into small questions. The AI copes much better with this.

  4. Get help with prompting – from the AI itself
    Yes, that sounds weird. But just ask ChatGPT: “How can I ask you so that you understand this better?” It works!

  5. Use what the AI gives you – but feel free to revise it. You have the last word.

Conclusion

Effective prompting is an art that can and should be learned to get the best out of AI systems. AI is only as smart as we are. And the key lies in the right prompt. So: let’s learn how to ask cleverly – then the rest will almost run itself. 🙂

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Cooperation between development and sales - From national to international positioning

Innovation & sales: international success together

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2 Min.

Success in innovation is primarily based on two pillars: the progress that the newly developed product brings with it and the sales channel that is used to consistently market the new product. The fact that many valuable innovation approaches in companies fall by the wayside is primarily due to the fact that sales and innovation do not communicate enough with each other.

Promoting synergies between development and sales

In order to pave the way here and to be able to transfer these into best-practice examples, we have set up our working group “Sales campaign in the innovation process“, we have brought together an exclusive group of participants from both the development and sales departments of various companies. Our basic topic:

How do we succeed – from the initial idea to the finished product – in making an innovation process as lean and targeted as possible through mutual communication and cooperation?

As part of a perspective event on October 23, 2024, the focus was primarily on the possibilities of such sales-innovation collaborations, especially from the perspective of globally operating companies. The questions we asked ourselves in this context covered a considerable range:

  • How can we – possibly from here – contribute to maximizing the promotion of innovation processes at other locations, including those abroad?
  • What processes need to be established there?
  • For example, how can the communication and social media channels there be opened up for this?
  • How can further progress be made within the company?

Successful results through joint solutions

The all-round positive: once again, all participants were able to benefit from the answers we came up with to these and other questions!

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

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