Website relaunch with: Help for self-help

HumanOptics Holding AG

Order situation

Human Optics AG planned a comprehensive relaunch of the website, the relevance of which was further increased by the fact that the redesign should also include the content and structures of a new, significantly “rejuvenated” corporate design. 2be was supposed to provide the design and programming for this, the customer provided the corresponding content, which was adapted accordingly by one of our partners from the editorial department – especially with regard to the target group of Human Optics.

HumanOptics internal media centre - customer portal and internal downloads

Project order

Redesign of the corporate design with a fresh, contemporary look. Basis: Structure of a start page and a product sub-page.
“Responsive Design“
Motto “mobile first”, ie the mobile page is weighted higher in relevance than the classic website in terms of Google optimization
In addition: Development of a key visual and a brochure design

Result

Development of a dynamic website, which the customer can easily add to or expand himself in the future with images and text. The “help for self-help” approach also applied to the development of a “data dump”, which the customer abroad can set up and operate under his own flag on his own domain.

The customer

the HumanOptics AG develops, manufactures and sells premium implants for eye surgery: from standard cataract lenses to premium products and custom-made products. In 2001 the then Dr. Schmidt Intraocular Lenses, based in Sankt Augustin, joined HumanOptics AG from Erlangen.

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HumanOptics Holding AG develops, manufactures and distributes premium implants for eye surgery: from standard cataract lenses to premium products and individual custom-made products. In 2001 the then Dr. Schmidt Intraocular Lenses, based in Sankt Augustin, joined HumanOptics AG from Erlangen.

View Website

Project order

Redesign of the corporate design with a fresh, contemporary look. Basis: Structure of a start page and a product sub-page.
“Responsive Design“
Motto “mobile first”, ie the mobile page is weighted higher in relevance than the classic website in terms of Google optimization
In addition: Development of a key visual and a brochure design

Result