Brand positioning and flexible working progress
ZSI technology
Order situation
With “LR-Products“, “LR-Fahrzeugbau” and “ZSI“, the company has three brand families that need to be positioned on the market in a strategically intelligent way. The focus was initially – as a central platform and digital home for the exchange of information – on the website, from where all three target groups are to be “picked up”.
Project order
Initially in focus: the graphic design of the start page “zsi-technology.de” with the corresponding sub-pages. The special thing was the design method. The underlying graphic pattern was first designed as a PDF, printed out, then cut up and reassembled; so a new structure could be created manually. The extras were finally set up, programmed and filled with dummy texts in WordPress. The “gaps” should then be filled in by a text forge.
Result
After SEO optimization, the text is then handed over to the employees, who will then enter it with the desired changes. Principle: Helping people to help themselves!
The customer
the ZSI technology provides companies with tailor-made solutions along the entire product development process, including conceptions, feasibility studies, preliminary developments, but also series developments through to delivery of the finished product. The main buyers are sectors in the mobility sector, as well as medicine (technology) and energy.
Project order
- As an introduction to the collaboration, a compact workshop was organized to bring the members of the in-house editorial team to the same table.
- Deciding which tools to use for greater online visibility
- Procedure: fixed interview structure with the respective contact persons, always one participant each from 2be and the City of Nuremberg on board
- Monitoring: What measurable progress has been made by the measures implemented?
- Overall creation: editorial plan
Result
After SEO optimization, the text is then handed over to the employees, who will then enter it with the desired changes. Principle: Helping people to help themselves!
the ZSI technology provides companies with tailor-made solutions along the entire product development process, including conceptions, feasibility studies, preliminary developments, but also series developments through to delivery of the finished product. The main buyers are sectors in the mobility sector, as well as medicine (technology) and energy.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
