(Further) development
of the own brand

OHM Professional School

Order situation

The offer of measures for further and adult education as a basis for the (further) development of one’s own brand: Here, too, the definition of one’s own performance profile sharpens the view for one’s own advantages and strengths in differentiation from the competition. The core question was: What constitutes the quality of our measures? What is the difference – as measurable as possible – to the competition in the education sector?

ohmprofessional-school-technische-hochschule-miro-referenzen-2be-die-markenmacher

ohmprofessional-school-technische-hochschule-planung-referenzen-2be-die-markenmacher

Project order

Team-building workshops (line-up: large team as well as compact decision-making team)
Creation of a brand story and an image concept as the content basis for brand development
Development of brand steering wheel
Development of customer journey and sales management

Result

The result of our branding work is that we continually optimise access to our potential customers through the use of variable measures and different points of contact – following the rapid onset of success in joint, long-term cooperation!

The customer

“Continuing education is worthwhile” – this has been the credo of OHM Professional School, the continuing education specialist of Nuremberg University of Applied Sciences, for over 20 years now. Lifelong learning through continuing education is essential for employees and employers: not least in order to be able to adapt optimally – both technically and in terms of content – to the ongoing changes in the world of work.

ohmprofessional-school-technische-hochschule-referenzen-2be-die-markenmacher

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Project order

Team-building workshops (line-up: large team as well as compact decision-making team)
Creation of a brand story and an image concept as the content basis for brand development
Development of brand steering wheel
Development of customer journey and sales management