Hope Is Not a Sales Strategy—Our Evening with C3

How can companies increase their revenue without leaving it to chance? This was precisely the question we addressed at our joint event with the C3 marketing agency in Regensburg. Both agencies are partners of the Rabbit Hole Group and focus extensively on positioning. So it made sense to tackle this topic together.

The Character Wall: Analog Meets Digital

The highlight of the evening was the Character Wall. The idea behind it: to connect an analog brand wall with its digital counterpart. This makes a brand tangible while also making it visible where customers are looking today.

Theory Meets Practice

The Character Wall combines two perspectives: C3 contributed the “uninvited party guest” theory, while 2be brought the idea of connecting the analog brand wall with the digital one. Together, this results in a blend of sound reasoning and direct applicability.

From Knowledge to Action

After a brief round of introductions, Thomas Franz introduced his agency and dove right into the topic. His key message: If you want to be successful, you have to recognize connections. Instead of thinking in silos and tackling individual measures in isolation, every company needs a powerful game plan that links all the building blocks together.

Things got very specific when it came to topics like visibility in AI search engines. ChatGPT, Claude & Co. are changing the way people search for solutions. GEO—that is, optimization for generative AI—is thus becoming just as important as traditional SEO.

Execution is everything

For Matthias Brinkmann from 2be, one thing is clear: You don’t have to be a marketing guru or the best CEO in the world. What matters is that your team gets behind the plan and puts it into action. Constantly analyze what worked and what didn’t, and then build on the successes. Even simple AI tools can go a long way in steering the process.

That’s exactly what won over the participants: The evening focused on practical applications rather than just theory.

Two partners, twice the strength

This collaboration shows just how well two agencies can complement each other: C3 with a large, dynamic marketing team, and 2be with concepts, ideas, and a clear focus on structured sales. And let’s be honest: It’s just more fun when we work together.

What happens next?

The next joint event is already in the works and is expected to take place in December. Also, stay tuned: An exciting joint project is in the works. We’ll keep you posted!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
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