More uniform cooperation and focus on the brand core
ZAE Bavaria
Order situation
ZAE Bayern has five locations in Garching, Würzburg, Erlangen, Nuremberg and Hof. These had become increasingly self-sufficient in the years since their foundation and were now to be brought back to their own, overarching brand core in the sense of increased and more uniform cooperation. To this end, it was necessary to develop the appropriate instruments and promote measures, particularly in order to generate visibility with regard to the three target groups – the public, politics, and companies.
Project order
- Extensive brand workshop in which theoretical and practical basics regarding branding were discussed and directly placed in the context of their possible practical realization
- Website – templates, structure and navigation
- Construction of master templates for print products, PowerPoint and trade fair
- Visualization and illustrations (e.g. on the topic of renewable energies)
Result
- a subjectively as well as objectively strongly increased visibility in public space, as well as among politicians and companies
- Significantly greater uniformity in all internal and external communications
- further cooperation in the sense of joint brand development for years to come
The customer
As one of the leading institutions in its field, the Bavarian Center for Applied Energy Research (ZAE Bayern) connects research work with the implementation of the results in practice. To this end, ZAE offers its partners a broad range of services: from metrological services and R&D activities to complete innovation packages.
Project order
- Extensive brand workshop in which theoretical and practical basics regarding branding were discussed and directly placed in the context of their possible practical realization
- Website – templates, structure and navigation
- Construction of master templates for print products, PowerPoint and trade fair
- Visualization and illustrations (e.g. on the topic of renewable energies)
Result
- a subjectively as well as objectively strongly increased visibility in public space, as well as among politicians and companies
- Significantly greater uniformity in all internal and external communications
- further cooperation in the sense of joint brand development for years to come
As one of the leading institutions in its field, the Bavarian Center for Applied Energy Research (ZAE Bayern) connects research work with the implementation of the results in practice. To this end, ZAE offers its partners a broad range of services: from metrological services and R&D activities to complete innovation packages.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
