ZAE Bayern has five locations in Garching, Würzburg, Erlangen, Nuremberg and Hof. These had become increasingly self-sufficient in the years since their foundation and were now to be brought back to their own, overarching brand core in the sense of increased and more uniform cooperation. To this end, it was necessary to develop the appropriate instruments and promote measures, particularly in order to generate visibility with regard to the three target groups – the public, politics, and companies.
B2B and B2C – from A to Z
181 further references from various industries are available on request.