The operator of the Egloffsteiner Hofin Altendorf, Werner Fleischmann, approached the packaging manufacturer with the idea of developing a reusable transport box for the catering sector; this was then to be passed on to the guests of the respective establishment. The Fürstgroup has enthusiastically taken up this new idea and developed a corresponding product(Paqpac) for it. The task was then to introduce this product to the market in terms of branding and sales.
B2B and B2C – from A to Z
181 further references from various industries are available on request.