Recruiting employees
Online in 30 countries

GfK

Order situation

The task was to acquire freelance and permanent employees for the field of mystery shopping, who work on behalf of corporate customers as mystery shoppers, for example in gas stations. These should be prioritized by postal code Germany wide found at the same time. The previous recruitment of employees via advertisements and web portals was slow.

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Project order

Acquisition of mystery shoppers with the lowest possible budget
Goal: Recruit 1,000 new mystery shoppers in about 2.5 months
Complete relaunch of the website
Implementation as Responsive solution

Result

After 2.5 months, 650 mystery shoppers acquired, target achieved , after 3.5 months the number of approx. 1,200 mystery shoppers was reached.
98 million clicks generated with the acquisition tools.
approx. 10,000 clicks on landing page for online questionnaire for mystery shopping applicants
Approximately 7000 potential employees filled out the form from a 1 hour time wall

The customer

For over 85 years, GfK, a leading global provider of data and analytics, has delivered indispensable insights into markets and consumer behavior.

“We have always attached great importance to the trust of our customers and partners. Innovation is both a mission and a commitment – our experienced consultants, data engineers and data scientists have consistently developed new, innovative methods and measurement techniques to help our customers make better business decisions.”

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Project order

Acquisition of mystery shoppers with the lowest possible budget
Goal: Recruit 1,000 new mystery shoppers in about 2.5 months
Complete relaunch of the website
Implementation as Responsive solution

Result

After 2.5 months, 650 mystery shoppers acquired, target achieved , after 3.5 months the number of approx. 1,200 mystery shoppers was reached.
98 million clicks generated with the acquisition tools.
approx. 10,000 clicks on landing page for online questionnaire for mystery shopping applicants
Approximately 7000 potential employees filled out the form from a 1 hour time wall