Align technical brochures with customer benefits and clearly emotionalize them

TADANO FAUN GmbH

Order situation

In order to strengthen its own online visibility and to expand the information radius of genuine thematic content, the Economic Department of the City of Nuremberg decided to set up a blog with its own content and to accompany and promote this development within the framework of a campaign (poster campaign at the partner companies).

Project order

Two-day onboarding at the customer’s site
Concentration of the design work on double-page units (editorial template and sample function)
Project management with customers and partners using collaboration tools (Meistertask, Dropbox, Wetransfer …)
Constructive cooperation with an editorial company (editing, text, proofreading)
Storyboard, organization and implementation of photo shoots
Prototype creation in two languages with subsequent internal and external testing of the result
production

Result

The result of the collaboration with the editorial team was a “great and functional” brochure that will serve as a template for the upcoming brochures. The concepts applied here should ultimately also be transferred to other media, for example for the Internet.

The customer

Founded in 1948 Tadano Ltd. with headquarters in Takamatsu, Japan, is an international group of companies that specializes in the development and production of hydraulic mobile cranes and lifting cranes. With Tadano Faun GmbH, the company has also been represented in Germany with one of its five locations worldwide since 1990.

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Project order

Two-day onboarding at the customer’s site
Concentration of the design work on double-page units (editorial template and sample function)
Project management with customers and partners using collaboration tools (Meistertask, Dropbox, Wetransfer …)
Constructive cooperation with an editorial company (editing, text, proofreading)
Storyboard, organization and implementation of photo shoots
Prototype creation in two languages with subsequent internal and external testing of the result
production