The other way to give

King of Islands

Order situation

Who does not know the feeling at Christmas, wedding, birthday, anniversary, Mother’s Day or any other special day. You are invited, but you do not know what to give. If you forget again, it’s too late anyway. Then there is eager improvisation and eventually you end up again with perfume, candy, textiles or other odds and ends. That’s why the idea of King of Islands was born. People should give the people close to them something different – something that not everyone can bring and even make them smile. Anyone who loves to travel knows that “getting ready” and “remembering it after the fact” is at least as enjoyable as the actual trip itself.

Project order

  • Trademark search and application
  • Brand development and brand building: basic appearance
  • Extensive research and text creation on the topics of the island, climate zones and nature conservation
  • Translations and layout in 4 other languages: English, Dutch, Italian and Spanish
  • Implementation of all necessary brand building blocks – supported by data sheets, sales brochures, folders, etc.
  • Setup of the online store (Magento), incl. Connection of the payment options
  • Development of the register database (Open Street Map) with an area accessible to all on the subject of maps, as well as a personal log-in area to query registration
  • Design and production of King of Islands products: Hologram stickers, King of Island seals,
  • Sticker, certificate, gift folder, documentation, geo map, t-shirts, polo shirts, backpack (light), backpack (deluxe), towel, outdoor cutlery, selfie stick, binoculars, bathing slippers, and much more.
  • Development of a marketing strategy (e.g. online banners, ads, etc…)
    Social media marketing campaign: multiple campaign stages – including “Top50 Islands Offer,” “Testimonials,” “Special Anniversaries,” etc….
  • Marketing campaign broadcasting via Radio ENERGY “Lügen oder Losen”, incl. Vouchers
  • Marketing campaign Mailing campaign (postal distribution) in metropolitan areas throughout Germany
  • Marketing campaign via trade articles about e.g.: SCHOTTEL ship propulsion
  • Ongoing SEO support – based on Google Analytics & Co.

Result

In particular, marketing via Radio ENERGY – incl. Radio spot – was very well received. The regional campaign was followed by a national broadcast, including a radio interview and publication in various media. The sales – also to other European countries – benefit not only the recipients, but also nature, environmental and animal protection. Thus the WWF and Nabu e.V. could already be supplied with quite a few donations.

The customer

King of Islands is much more: Everyone should get the chance to take home the destination of his dreams – you become virtually the sole owner of the spot on earth you have traveled or will travel to. You give something very special. With the gift you make a very special extraordinary joy that always brings a smile.

You can get an island in any region of the world – an icy rock when you’re sweating at home and need to cool off, or a slice of paradise in the sunny south when the foggy, cool and rainy weather depresses your mood here at home. With King of Islands you get to know the Earth better. (climatic zones, regions in the world). One invites to dream – no matter about a past or a future journey. With every purchase 5,00 Euro go as a direct donation to a renowned nature conservation organization (e.g.: WWF, Nabu, BUND Naturschutz, etc…).

Project order

  • Trademark search and application
  • Brand development and brand building: basic appearance
  • Extensive research and text creation on the topics of the island, climate zones and nature conservation
  • Translations and layout in 4 other languages: English, Dutch, Italian and Spanish
  • Implementation of all necessary brand building blocks – supported by data sheets, sales brochures, folders, etc.
  • Setup of the online store (Magento), incl. Connection of the payment options
  • Development of the register database (Open Street Map) with an area accessible to all on the subject of maps, as well as a personal log-in area to query registration
  • Design and production of King of Islands products: Hologram stickers, King of Island seals,
  • Sticker, certificate, gift folder, documentation, geo map, t-shirts, polo shirts, backpack (light), backpack (deluxe), towel, outdoor cutlery, selfie stick, binoculars, bathing slippers, and much more.
  • Development of a marketing strategy (e.g. online banners, ads, etc…)
    Social media marketing campaign: multiple campaign stages – including “Top50 Islands Offer,” “Testimonials,” “Special Anniversaries,” etc….
  • Marketing campaign broadcasting via Radio ENERGY “Lügen oder Losen”, incl. Vouchers
  • Marketing campaign Mailing campaign (postal distribution) in metropolitan areas throughout Germany
  • Marketing campaign via trade articles about e.g.: SCHOTTEL ship propulsion
  • Ongoing SEO support – based on Google Analytics & Co.

Result

In particular, marketing via Radio ENERGY – incl. Radio spot – was very well received. The regional campaign was followed by a national broadcast, including a radio interview and publication in various media. The sales – also to other European countries – benefit not only the recipients, but also nature, environmental and animal protection. Thus the WWF and Nabu e.V. could already be supplied with quite a few donations.

King of Islands is much more: Everyone should get the chance to take home the destination of his dreams – you become virtually the sole owner of the spot on earth you have traveled or will travel to. You give something very special. With the gift you make a very special extraordinary joy that always brings a smile.

You can get an island in any region of the world – an icy rock when you’re sweating at home and need to cool off, or a slice of paradise in the sunny south when the foggy, cool and rainy weather depresses your mood here at home. With King of Islands you get to know the Earth better. (climatic zones, regions in the world). One invites to dream – no matter about a past or a future journey. With every purchase 5,00 Euro go as a direct donation to a renowned nature conservation organization (e.g.: WWF, Nabu, BUND Naturschutz, etc…).

Brand personalities

B2B and B2C – from A to Z

frei - Apothekenkosmetik - Logo

181 further references from various industries are available on request.