Order situation
Automotive manufacturer with around 90,000 employees and a total turnover of over 53 billion euros. Continuous growth and demographic change are leading to an increased need for highly qualified specialists. Audi is looking for high-professionals.
Project order
- Creation of a recruiting campaign from the advertisement to the complete brochure for the HR department in Ingolstadt.
- AUDI AG Ingolstadt as“most attractive employer“.
- Development of focal points in order to address the target group with a tailor-made campaign.
- Implementation of image world (photo shoot), brochure, advertisements, website and online content etc.
Result
“AUDI is Germany’s most attractive employer – after years of catching up, the Ingolstadt-based carmaker has been at the top of the popularity scale among both economists and engineers since 2010” (source: Manager Magazin).
The customer
Audi AG, headquartered in Ingolstadt, Bavaria, is a German automobile manufacturer that is part of the Volkswagen Group.
Project order
- Creation of a recruiting campaign from the advertisement to the complete brochure for the HR department in Ingolstadt.
- AUDI AG Ingolstadt as“most attractive employer“.
- Development of focal points in order to address the target group with a tailor-made campaign.
- Implementation of image world (photo shoot), brochure, advertisements, website and online content etc.
Result
“AUDI is Germany’s most attractive employer – after years of catching up, the Ingolstadt-based carmaker has been at the top of the popularity scale among both economists and engineers since 2010” (source: Manager Magazin).
Audi AG, headquartered in Ingolstadt, Bavaria, is a German automobile manufacturer that is part of the Volkswagen Group.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
