From brand development
up to the corporate identity

SolarTAP

Order situation

As a newly founded initiative, the first step was to define, develop and finally establish the “SolarTAP” brand in its full scope on the market. In particular, strong incentives should be created to attract industrial partners to collaborate with research institutions.

Project order

The scope of brand development for SolarTAP included the entire range of brand building blocks required for a start-up to establish its own corporate identity. This included the design of the website (in English) as well as the trade fair appearance, the logo development and the definition of the imagery used.

Result

All tasks involved in brand development were completed within three months – from July to October 2023. The next step is to systematically develop sales and the associated services.

The customer

SolarTAP is a Helmholtz initiative with the aim of accelerating the application of photovoltaics with multiple benefits. By establishing networks of industrial partners, the use of printable solar cells should enable existing areas in agriculture, construction and transportation to be used for the expansion of solar energy.

SolarTAP

Project order

The scope of brand development for SolarTAP included the entire range of brand building blocks required for a start-up to establish its own corporate identity. This included the design of the website (in English) as well as the trade fair appearance, the logo development and the definition of the imagery used.

Result

All tasks involved in brand development were completed within three months – from July to October 2023. The next step is to systematically develop sales and the associated services.
SolarTAP

SolarTAP is a Helmholtz initiative with the aim of accelerating the application of photovoltaics with multiple benefits. By establishing networks of industrial partners, the use of printable solar cells should enable existing areas in agriculture, construction and transportation to be used for the expansion of solar energy.

Brand personalities

B2B and B2C – from A to Z

Business vor Ort

181 further references from various industries are available on request.