From brand development
to corporate identity
SolarTAP
From brand development
Order situation
As a newly founded initiative, the first step was to define, develop and finally establish the “SolarTAP” brand in its full scope on the market. In particular, strong incentives should be created to attract industrial partners to collaborate with research institutions.
Project order
The scope of brand development for SolarTAP included the entire range of brand building blocks required for a start-up to establish its own corporate identity. This included the design of the website (in English) as well as the trade fair appearance, the logo development and the definition of the imagery used.
Result
All tasks involved in brand development were completed within three months – from July to October 2023. The next step is to systematically develop sales and the associated services.
The customer
SolarTAP is a Helmholtz initiative with the aim of accelerating the application of photovoltaics with multiple benefits. By establishing networks of industrial partners, the use of printable solar cells should enable existing areas in agriculture, construction and transportation to be used for the expansion of solar energy.
Project order
The scope of brand development for SolarTAP included the entire range of brand building blocks required for a start-up to establish its own corporate identity. This included the design of the website (in English) as well as the trade fair appearance, the logo development and the definition of the imagery used.
Result
All tasks involved in brand development were completed within three months – from July to October 2023. The next step is to systematically develop sales and the associated services.
SolarTAP is a Helmholtz initiative with the aim of accelerating the application of photovoltaics with multiple benefits. By establishing networks of industrial partners, the use of printable solar cells should enable existing areas in agriculture, construction and transportation to be used for the expansion of solar energy.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
