Order situation
For decades, Elma has been THE synonym for watch, ultrasonic and steam cleaning equipment with the highest standards of technology, function, innovation and service. The products – whether in series or in systems – serve the entire range of possible applications in the watchmaking, jewelry, optics, medical technology, laboratory, healthcare, dental and industrial sectors. And all that: Made in Germany.
Project order
Revision of the complete corporate identity
- Corporate Design Manual
- Product and industry brochures
- Trade fair appearances with accompanying instruments
- Relaunch of the website
- Support for the staging and implementation of the 75th anniversary celebrations with all necessary measures
Result
The collaboration can be summed up in a single denominator: this is how lively brand communication works. The customer provides ideas, which 2be takes up and refines in dialog with the contact partners. Departments on both sides have a constant ear for each other’s wishes and needs. Even if it is sometimes a bit challenging in terms of time, motivation and the desire to lift projects to the next level – to the Champions League – remain the motor and driving force to always complete set goals within the set time frame. It doesn’t matter whether it’s a 20-page brochure or “just” a give-away.
The customer
Elma Schmidbauer, based in Singen, Hohentwiel, is an international leader in ultrasonic and steam cleaning technology. Founded in 1948, the company is today – in its 3rd generation – still 100 percent family-owned and sells a wide range of products including ultrasonic and steam cleaning equipment, modular and customized cleaning systems as well as self-developed cleaning chemistry. Products with the “Leading Cleaning Technology” label are sold in over 80 countries. Since its foundation by Hans Schmidbauer, it has always been a guarantor for the success of Germany as a business location for more than seven decades.
Project order
Revision of the complete corporate identity
- Corporate Design Manual
- Product and industry brochures
- Trade fair appearances with accompanying instruments
- Relaunch of the website
- Support for the staging and implementation of the 75th anniversary celebrations with all necessary measures
Result
The summary can be summed up in one denominator: This is how living brand communication works. The customer provides ideas, which 2be takes up and refines in dialog with the customer’s contacts. Departments on both sides have a constant ear for each other’s wishes and needs. Even if it is sometimes a bit challenging in terms of time, motivation and the desire to lift projects to the next level – to the Champions League – remain the motor and driving force to always complete set goals within the set time frame. It doesn’t matter if it’s a 20-page brochure or a giveaway.
Elma Schmidbauer, based in Singen, Hohentwiel, is an international leader in ultrasonic and steam cleaning technology. Founded in 1948, the company is today – in its 3rd generation – still 100 percent family-owned and sells a wide range of products including ultrasonic and steam cleaning equipment, modular and customized cleaning systems as well as self-developed cleaning chemistry. Products with the “Leading Cleaning Technology” label are sold in over 80 countries. Since its foundation by Hans Schmidbauer, it has always been a guarantor for the success of Germany as a business location for more than seven decades.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
