The brand image
of the world market leader.

Elma Schmidbauer GmbH

Order situation

For decades, Elma has been THE synonym for watch, ultrasonic and steam cleaning equipment with the highest standards of technology, function, innovation and service. The products – whether in series or in systems – serve the entire range of possible applications in the watchmaking, jewelry, optics, medical technology, laboratory, healthcare, dental and industrial sectors. And all that: Made in Germany.

Cover page from the Elma corporate design

Brochure - CD Manual - Table of Contents

Product Brochure - Elma Shopping Cart - Technical Data

Display on the topic of sustainability and mobility

Project order

In the course of the introduction of new products, the adjustment of the business units and the stronger participation of the employees in the evaluation and realignment of the value and brand image, the external support of an experienced brand agency is necessary. The task was to map the complete corporate identity on all levels – from the corporate design manual, to the product and industry brochures, the trade fair appearances with accompanying instruments, the relaunch of the website, as well as the support in the staging and implementation of the 75th anniversary celebration with all the necessary measures. Strategically, conceptually, graphically and production-wise.

Result

The collaboration can be summarized like this: This is how living brand communication works. The customer provides ideas, which 2be takes up and refines in dialog with the customer’s contacts. Departments on both sides have a constant ear for each other’s wishes and needs. Even if it is sometimes a bit challenging in terms of time, motivation and the desire to lift projects to the next level – to the Champions League – remain the motor and driving force to always complete set goals within the set time frame. It doesn’t matter if it’s a 20-page brochure or a giveaway.

The customer

Elma Schmidbauer, based in Singen, Hohentwiel, is an international leader in ultrasonic and steam cleaning technology. Founded in 1948, the company is today – in its 3rd generation – still 100 percent family-owned and sells a wide range of products including ultrasonic and steam cleaning equipment, modular and customized cleaning systems as well as self-developed cleaning chemistry. Products with the “Leading Cleaning Technology” label are sold in over 80 countries. Since its foundation by Hans Schmidbauer, it has always been a guarantor for the success of Germany as a business location for more than seven decades.

Homepage - Company Brand development - 75 years

Project order

In the course of the introduction of new products, the adjustment of the business units and the stronger participation of the employees in the evaluation and realignment of the value and brand image, the external support of an experienced brand agency is necessary. The task was to map the complete corporate identity on all levels – from the corporate design manual, to the product and industry brochures, the trade fair appearances with accompanying instruments, the relaunch of the website, as well as the support in the staging and implementation of the 75th anniversary celebration with all the necessary measures. Strategically, conceptually, graphically and production-wise.

Result

The collaboration can be summarized like this: This is how living brand communication works. The customer provides ideas, which 2be takes up and refines in dialog with the customer’s contacts. Departments on both sides have a constant ear for each other’s wishes and needs. Even if it is sometimes a bit challenging in terms of time, motivation and the desire to lift projects to the next level – to the Champions League – remain the motor and driving force to always complete set goals within the set time frame. It doesn’t matter if it’s a 20-page brochure or a giveaway.

Elma Schmidbauer, based in Singen, Hohentwiel, is an international leader in ultrasonic and steam cleaning technology. Founded in 1948, the company is today – in its 3rd generation – still 100 percent family-owned and sells a wide range of products including ultrasonic and steam cleaning equipment, modular and customized cleaning systems as well as self-developed cleaning chemistry. Products with the “Leading Cleaning Technology” label are sold in over 80 countries. Since its foundation by Hans Schmidbauer, it has always been a guarantor for the success of Germany as a business location for more than seven decades.

Homepage - Company Brand development - 75 years