The brand image of the world market leader.
Elma Schmidbauer GmbH
Order situation
For decades, Elma has been THE synonym for watch, ultrasonic and steam cleaning equipment with the highest standards of technology, function, innovation and service. The products – whether in series or in systems – serve the entire range of possible applications in the watchmaking, jewelry, optics, medical technology, laboratory, healthcare, dental and industrial sectors. And all that: Made in Germany.
Project order
As part of the introduction of new products, the adjustment of the business divisions and the greater involvement of employees in the evaluation and realignment of the value and brand image, external support from an experienced brand agency is necessary. The task was to map the complete corporate identity on all levels – from the corporate design manual, to the product and industry brochures, the trade fair appearances with accompanying instruments, the relaunch of the website, as well as the support in the staging and implementation of the 75th anniversary celebration with all the necessary measures. Strategically, conceptually, graphically and in terms of production.
Result
The collaboration can be summed up in a single denominator: this is how lively brand communication works.
The customer provides ideas, which 2be takes up and refines in dialog with the contact persons. Departments on both sides have a constant ear for each other’s wishes and needs. Even if it is sometimes a bit challenging in terms of time, motivation and the desire to lift projects to the next level – to the Champions League – remain the motor and driving force to always complete set goals within the set time frame. It doesn’t matter whether it’s a 20-page brochure or “just” a give-away.
The customer
Elma Schmidbauer, based in Singen, Hohentwiel, is an international leader in ultrasonic and steam cleaning technology. Founded in 1948, the company is today – in its 3rd generation – still 100 percent family-owned and sells a wide range of products including ultrasonic and steam cleaning equipment, modular and customized cleaning systems as well as self-developed cleaning chemistry. Products with the “Leading Cleaning Technology” label are sold in over 80 countries. Since it was founded by Hans Schmidbauer, it has been a guarantor for the success of Germany as a business location for more than seven decades.
Project order
As part of the introduction of new products, the adjustment of the business divisions and the greater involvement of employees in the evaluation and realignment of the value and brand image, external support from an experienced brand agency is necessary. The task was to map the complete corporate identity on all levels – from the corporate design manual, to the product and industry brochures, the trade fair appearances with accompanying instruments, the relaunch of the website, as well as the support in the staging and implementation of the 75th anniversary celebration with all the necessary measures. Strategically, conceptually, graphically and in terms of production.
Result
The summary can be summed up in a nutshell: this is how lively brand communication works. The customer provides ideas, which 2be takes up and refines in dialog with the customer’s contacts. Departments on both sides have a constant ear for each other’s wishes and needs. Even if it is sometimes a bit challenging in terms of time, motivation and the desire to lift projects to the next level – to the Champions League – remain the motor and driving force to always complete set goals within the set time frame. It doesn’t matter whether it’s a 20-page brochure or a give-away.
Elma Schmidbauer, based in Singen, Hohentwiel, is an international leader in ultrasonic and steam cleaning technology. Founded in 1948, the company is today – in its 3rd generation – still 100 percent family-owned and sells a wide range of products including ultrasonic and steam cleaning equipment, modular and customized cleaning systems as well as self-developed cleaning chemistry. Products with the “Leading Cleaning Technology” label are sold in over 80 countries. Since it was founded by Hans Schmidbauer, it has been a guarantor for the success of Germany as a business location for more than seven decades.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
