Building brand management in a targeted manner
Energie Campus Nürnberg
Order situation
The initial situation was that the brand strategy had not yet been sufficiently developed. The website, brochures, logo and other brand contact points of the research center were not yet united under the umbrella of a corporate identity: Accordingly, the external appearance had little uniformity up to that point. The main challenge was to create the marketing materials “from a single source” in terms of design and content, so that members and customers alike can “understand” the goals and benefits of the Energy Campus right away.
Project order
- The kick-off was marked by a workshop in which all Energie Campus employees expressed their ideas and wishes with regard to a common identity – in a non-judgmental manner.
- From this collection of ideas and different descriptions, a common vision of their own brand gradually emerged.
- The recommendations for action derived from this led, among other things, to the design of a highlight brochure in which the best success stories of the Energy Campus were illustrated.
- Other measures include: the creation of a Powerpoint master, a picture concept and much more.
Result
The brand identity of the Energie Campus Nürnberg is now part of a clearly recognizable content and formal identity. The strategy of involving all partners and employees in the development of the company’s own brand led to a high level of acceptance of all project measures. To this end, the visibility of the research center has been noticeably increased both online and offline.
The customer
The Energie Campus Nürnberg is an energy research center that develops new technologies for a holistic energy system. As an independent research network, six research institutions from the Nuremberg Metropolitan Region cooperate as an interdisciplinary think tank. In close cooperation with companies from the industry, the Energie Campus Nürnberg is dedicated to complex research projects in which work is continuously carried out on future solutions in the field of energy (technology).
Project order
- The kick-off was marked by a workshop in which all Energie Campus employees expressed their ideas and wishes with regard to a common identity – in a non-judgmental manner.
- From this collection of ideas and different descriptions, a common vision of their own brand gradually emerged.
- The recommendations for action derived from this led, among other things, to the design of a highlight brochure in which the best success stories of the Energy Campus were illustrated.
- Other measures include: the creation of a Powerpoint master, a picture concept and much more.
Result
The brand identity of the Energie Campus Nürnberg is now part of a clearly recognizable content and formal identity. The strategy of involving all partners and employees in the development of the company’s own brand led to a high level of acceptance of all project measures. To this end, the visibility of the research center has been noticeably increased both online and offline.
The Energie Campus Nürnberg is an energy research center that develops new technologies for a holistic energy system. As an independent research network, six research institutions from the Nuremberg Metropolitan Region cooperate as an interdisciplinary think tank. In close cooperation with companies from the industry, the Energie Campus Nürnberg is dedicated to complex research projects in which work is continuously carried out on future solutions in the field of energy (technology).
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
