The initial situation was that the brand strategy had not yet been sufficiently developed. The website, brochures, logo and other brand contact points of the research center were not yet united under the umbrella of a corporate identity: Accordingly, the external appearance had little uniformity up to that point. The main challenge was to create the marketing materials “from a single source” in terms of design and content, so that members and customers alike can “understand” the goals and benefits of the Energy Campus right away.
B2B and B2C – from A to Z
181 further references from various industries are available on request.