The new ubisound brand of the manufacturer people components had to be placed in the market in the corresponding associated business strategy. The aim of the manufacturing company was not only to serve the B2B business as before, but to bring ubisound radios directly to the customer via wholesalers or online platforms such as Amazon. As a prerequisite for success, it was necessary to install “ubisound” as a product brand in order to create better accessibility to the B2C market.
B2B and B2C – from A to Z
181 further references from various industries are available on request.