Increase the number of members through targeted online visibility
ENERGIEregion Nürnberg eV
Order situation
Based on thelong-term cooperation with 2be and a corporate design that has already been coordinated in detail, the focus of the cooperation has recently been increasingly placed on the external impact of the association. In the external presentation, the customer benefit should increasingly be placed in the center. Objectives of the measures: First and foremost, an increase in the number of members and – directly related to this – increased online visibility.
Project order
The brand offensive kicked off with a workshop attended by representatives from the management, business development, sales and marketing departments as well as mediators. Fundamental issues were first discussed on this occasion:
- What makes the association valuable for potential new members?
- What are the main reasons to join here?
- How can we improve our public effectiveness?
In the second step, the brand steering wheel was re-equipped, the brand stories revised and the image selection fixed. Other components of the implementation plan related to the website, e-mail design, appearance at events, etc. The aim was to achieve maximum impact within a manageable budget.
Result
The effectiveness of the measures is still ongoing. So far, an increasing number of new members as well as an increased, above all “clear” online visibility can be recorded!
The customer
the EnergieRegion Nürnberg e. V. is a competence network of well-known representatives and companies of the energy industry in the metropolitan region of Nuremberg. In terms of industry, it covers the fields of energy technology, power electronics, automation as well as construction and energy. The affiliated ENERGIEregion GmbH acts as a neutral energy service provider.
“We have been building on our collaboration with 2be since 2001.” Dr. Jens Hauch Managing Director ENERGIEregion Nürnberg e.V.
EnergieRegion Nürnberg e. V. is a competence network of well-known representatives and companies in the energy industry in the Nuremberg metropolitan region. In terms of industry, it covers the fields of energy technology, power electronics, automation as well as construction and energy. The affiliated ENERGIEregion GmbH acts as a neutral energy service provider. “We have been building on our collaboration with 2be since 2001.” Dr. Jens Hauch Managing Director ENERGIEregion Nürnberg e.V.
Project order
The brand offensive kicked off with a workshop attended by representatives from the management, business development, sales and marketing departments as well as mediators. Fundamental issues were first discussed on this occasion:
- What makes the association valuable for potential new members?
- What are the main reasons to join here?
- How can we improve our public effectiveness?
In the second step, the brand steering wheel was re-equipped, the brand stories revised and the image selection fixed. Other components of the implementation plan related to the website, e-mail design, appearance at events, etc. The aim was to achieve maximum impact within a manageable budget.
Result
The effectiveness of the measures is still ongoing. So far, an increasing number of new members as well as an increased, above all “clear” online visibility can be recorded!
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
