Order situation
Based on thelong-term cooperation with 2be and a corporate design that has already been coordinated in detail, the focus of the cooperation has recently been increasingly placed on the external impact of the association. In the external presentation, the customer benefit should increasingly be placed in the center. Objectives of the measures: First and foremost, an increase in the number of members and – directly related to this – increased online visibility.
Project order
- Workshop in the areas of business development, sales and marketing
- Revised brand stories
- Redesign of the website and key visuals
- Display banners for trade fair appearances
- Design of a certificate with logo
- Brochure and stationery
Result
The effectiveness of the measures is still ongoing. So far, an increasing number of new members as well as an increased, above all “clear” online visibility can be recorded!
The customer
the EnergieRegion Nürnberg e. V. is a competence network of well-known representatives and companies of the energy industry in the metropolitan region of Nuremberg. In terms of industry, it covers the fields of energy technology, power electronics, automation as well as construction and energy. The affiliated ENERGIEregion GmbH acts as a neutral energy service provider.
“We have been working with 2be since 2001.”
Dr. Jens Hauch
Managing Director
ENERGIEregion Nürnberg e.V.
the EnergieRegion Nürnberg e. V. is a competence network of well-known representatives and companies of the energy industry in the metropolitan region of Nuremberg. In terms of industry, it covers the fields of energy technology, power electronics, automation as well as construction and energy. The affiliated ENERGIEregion GmbH acts as a neutral energy service provider.
“We have been working with 2be since 2001.”
Dr. Jens Hauch
Managing Director
ENERGIEregion Nürnberg e.V.
Project order
The brand offensive kicked off with a workshop attended by representatives from management, business development, sales and marketing, and mediators. On this occasion, fundamental questions were initially discussed:
- What makes the association valuable for potential new members?
- What are the main reasons to join here?
- How can we improve our public effectiveness?
In the second step, the brand steering wheelwas refurbished, the brand stories revised and the selection of images fixed. Further components of the implementation plan ultimately related to the website, e-mail design, appearance at events, etc. The aim was to achieve maximum effect with an overall manageable budget.
Result
The effectiveness of the measures is still ongoing. So far, an increasing number of new members as well as an increased, above all “clear” online visibility can be recorded!
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
