Brand development and brand building
Diehl Connectivity Solutions
Order situation
After the management’s decision to focus the corporate strategy away from B2C and more towards B2B business, the corresponding sales and marketing measures had to be developed and implemented. The aim was to strengthen the DCS core team, particularly through the use of team building measures. For this purpose, the corporate identity and consequently the corporate design had to be adjusted to the new goals.
Project order
- Brand development and brand building
- Organization and implementation of a team leader workshop
- Development of common goals and suggestions for their implementation
- Brand story and key visual for the newly developed corporate identity
- Creation of a data pool for materials for the CI and the CD
- Creation of a keyword list: definition of benefits
- PowerPoint templates and implementation (strategy, sales, board)
- Website and content creation (text and photo shoot)
- Print documents as well as editorial support
- Advertisements and press releases for the internal staff magazine
- Continuous steering committeeon brand development
Result
“It’s great how well the team building measures worked in the course of the workshop and how positive they had on the entire (working) atmosphere of the DCS team. From the beginning a team is behind the brand development, from the top to the project manager, sales, development. “ Extraordinary: The entire corporate design and corporate identity measures were implemented within a period of approx. three months!
The customer
With more than 100,000 “devices in the field” and intelligent, tailor-made gateway solutions, Diehl Connectivity Solutions (DCS) has gradually developed an excellent reputation among medium-sized companies as well as globally operating corporations. The functions that the Diehl Group company takes on ranges from consulting, development and design to the complete implementation of viable IOT solutions.
Project order
- Brand development and brand building
- Organization and implementation of a team leader workshop
- Development of common goals and suggestions for their implementation
- Brand story and key visual for the newly developed corporate identity
- Creation of a data pool for materials for the CI and the CD
- Creation of a keyword list: definition of benefits
- PowerPoint templates and implementation (strategy, sales, board)
- Website and content creation (text and photo shoot)
- Print documents as well as editorial support
- Advertisements and press releases for the internal staff magazine
- Continuous steering committeeon brand development
Result
“It’s great how well the team building measures worked in the course of the workshop and how positive they had on the entire (working) atmosphere of the DCS team. From the beginning a team is behind the brand development, from the top to the project manager, sales, development. “ Extraordinary: The entire corporate design and corporate identity measures were implemented within a period of approx. three months!
With more than 100,000 “devices in the field” and intelligent, tailor-made gateway solutions, Diehl Connectivity Solutions (DCS) has gradually developed an excellent reputation among medium-sized companies as well as globally operating corporations. The functions that the Diehl Group company takes on ranges from consulting, development and design to the complete implementation of viable IOT solutions.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
