Expand online visibility with own content

Department of Economics and Science of the City of Nuremberg

Order situation

In order to strengthen its own online visibility and to expand the information radius of genuine thematic content, the Economic Department of the City of Nuremberg decided to set up a blog with its own content and to accompany and promote this development within the framework of a campaign (poster campaign at the partner companies).

Project order

  • As an introduction to the collaboration, a compact workshop was organized to bring the members of the in-house editorial team to the same table.
  • Deciding which tools to use for greater online visibility
  • Procedure: fixed interview structure with the respective contact persons, always one participant each from 2be and the City of Nuremberg on board
  • Monitoring: What measurable progress has been made by the measures implemented?
  • Overall creation: editorial plan

Result

The targeted bar was clearly surpassed in terms of online visibility. It proved very helpful that the City of Nuremberg set up an Instagram account in parallel with the blog. The traffic that took place there had a strong positive impact on the usage of the blog. Also for us – a positive learning process!

The customer

The Economic Department of the City of Nuremberg is responsible for all economic issues as well as for the areas of: Housing, EU affairs, tourism, municipal real estate, geo-information, land readjustment and market affairs that affect the Franconian metropolis.

Project order

  • As an introduction to the collaboration, a compact workshop was organized to bring the members of the in-house editorial team to the same table.
  • Deciding which tools to use for greater online visibility
  • Procedure: fixed interview structure with the respective contact persons, always one participant each from 2be and the City of Nuremberg on board
  • Monitoring: What measurable progress has been made by the measures implemented?
  • Overall creation: editorial plan

Result

The targeted bar was clearly surpassed in terms of online visibility. It proved very helpful that the City of Nuremberg set up an Instagram account in parallel with the blog. The traffic that took place there had a strong positive impact on the usage of the blog. Also for us – a positive learning process!

The Economic Department of the City of Nuremberg is responsible for all economic issues as well as for the areas of: Housing, EU affairs, tourism, municipal real estate, geo-information, land readjustment and market affairs that affect the Franconian metropolis.

Brand personalities

B2B and B2C – from A to Z

181 further references from various industries are available on request.

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