btob sales campaign for resealable plastic bags

Flexico^® Packaging GmbH

Order situation

The aim of the envisaged measures for brand strengthening and brand development was to address new interested parties as well as existing customers in the B2B sector and to win over potential new customers with the company’s own product range. In order to create a stronger connection to the customer base here, LinkedIn sales campaigns should be activated and regularly played on – and increasingly by the employees in the company themselves.

Project order

Creating a “digital routine“: Flexico employees are enabled to post images, but above all textual content, on a blog or privately on their respective LinkedIn profiles. In this way, the customer is informed in a substantive and relaxed manner about what is currently happening (at product level) in the company and in the relevant market. The customer specifies the topics and content via joint telephone conversations – we use these to create professional texts for the respective medium.

Result

The customer was positively surprised. For example, increased LinkedIn sales activities alone have been proven to increase sales by over ten percent!

The customer

Has been standing since 1950 Flexico for high-quality packaging, in particular for flexible, resealable bags and closure systems for a wide variety of industries: from the food industry to applications in the medical and cosmetics sector to the packaging of cleaning agents and home improvement supplies.