btob sales campaign for resealable plastic bags
Flexico ® Packaging GmbH
Order situation
The aim of the envisaged measures for brand strengthening and brand development was to address new interested parties as well as existing customers in the B2B sector and to win over potential new customers with the company’s own product range. In order to create a stronger connection to the customer base here, LinkedIn sales campaigns should be activated and regularly played on – and increasingly by the employees in the company themselves.
Project order
Creating a “digital routine“: Flexico employees are enabled to post images, but above all textual content, on a blog or privately on their respective LinkedIn profiles. In this way, the customer is informed in a substantive and relaxed manner about what is currently happening (at product level) in the company and in the relevant market. The customer specifies the topics and content via joint telephone conversations – we use these to create professional texts for the respective medium.
Result
The customer was positively surprised. For example, increased LinkedIn sales activities alone have been proven to increase sales by over ten percent!
The customer
Has been standing since 1950 Flexico for high-quality packaging, in particular for flexible, resealable bags and closure systems for a wide variety of industries: from the food industry to applications in the medical and cosmetics sector to the packaging of cleaning agents and home improvement supplies.
Project order
Creating a “digital routine“: Flexico employees are enabled to post images, but above all textual content, on a blog or privately on their respective LinkedIn profiles. In this way, the customer is informed in a substantive and relaxed manner about what is currently happening (at product level) in the company and in the relevant market. The customer specifies the topics and content via joint telephone conversations – we use these to create professional texts for the respective medium.
Result
The customer was positively surprised. For example, increased LinkedIn sales activities alone have been proven to increase sales by over ten percent!
Has been standing since 1950 Flexico for high-quality packaging, in particular for flexible, resealable bags and closure systems for a wide variety of industries: from the food industry to applications in the medical and cosmetics sector to the packaging of cleaning agents and home improvement supplies.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
