go-digital promoted – Digitization is progressing at the contract laboratory

HHAC

Order situation

The goal of HHAC Labor Dr. Heusler GmbH: to further digitalize and streamline the internal work steps. In addition, external perception should be improved by presenting SEO-optimized success stories (content marketing) to optimize and increase visibility and external impact.

In order to be able to continuously evaluate and optimize both processes, not only the introduction of digitized business processes – digital routines with precisely fitting software solutions – helped, but also the consistent rolling out of an online marketing strategy. The additional IT security module provided the necessary framework so that the employees involved could become familiar with the guard rails. At the same time, this enabled the technical performance and security gaps to be closed.

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Funding through “go-digital

As an authorized consulting firm for the “go-digital” funding program, we were able to support and advise HHAC in the application for funding and the implementation of the project. In addition, 2be as a consulting company was also responsible for the accounting and submission of the proof of use for the completion of the funding project.

Project order

Workshops on “Digital Business Processes” to develop internal analyses and next steps for optimization
Joint establishment of digital routines (implementation of tools for the digital networking of processes and workflows)
Control of digitized workflows (strategic action plan)
Workshop on “Brand strategy and brand vision in the digital environment” including training (presentation of tools and possibilities for efficient networking)

Result

The company has broadened its reach in many areas and channels. Not only was the previous strategy questioned and redefined, but thanks to digital market development, a new innovative and, above all, more direct relationship with the customer – in particular with the customer – was created. of the younger target group (research teams, department heads, purchasing, board members, managing directors) – managed.

The external image as well as the digital processes of internal work areas were optimized, thus increasing the visibility of the company as well as sales and new customer acquisition.

The customer

HHAC Labor Dr. Heusler GmbH is a privately owned, independent service laboratory for contract analysis, located near Karlsruhe (Germany) and offers a wide range of analytical services for the development and quality control of drugs, active ingredients and excipients.

The basis of your work in the field of pharmaceutical analysis is your experience with more than 400 active ingredients in a variety of dosage forms. HHAC analyzes synthetic APIs as well as herbal active ingredients in solid, semi-solid and liquid preparations.

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Customer feedback

“The cooperation with the 2be team was excellent. Great ideas were developed in workshops, training courses and meetings, which were immediately put into practice in technical terms. The lively, uncomplicated, professionally and personally very pleasant exchange delivered a result that is really something to be proud of!“

Dr. Timo Krebsbach
Managing Director/Managing Director

Project order

Workshops on “Digital Business Processes” to develop internal analyses and next steps for optimization
Joint establishment of digital routines (implementation of tools for the digital networking of processes and workflows)
Control of digitized workflows (strategic action plan)
Workshop on “Brand strategy and brand vision in the digital environment” including training (presentation of tools and possibilities for efficient networking)

Result

The external image as well as the digital processes of internal work areas were optimized, thus increasing the visibility of the company as well as sales and new customer acquisition.